Packers Say Higher Player Costs Lessened '07 Team Profit
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Packers' '07 Profits Decrease
Despite Increase In Operating Revenue |
The Packers, the only NFL team to publicly release its financials, for the last FY ending March 31 reported operating revenue of $241M, an increase of almost 11%, according to Richard Ryman of the GREEN BAY PRESS-GAZETTE. The team earned a net income of $23.3M, a 6% increase, but profit from operations, which "does not included investment income or provisions for taxes, fell" to $22M from $34M. Packers President & CEO Mark Murphy: "It was a strong financial year, but it was not what you would have thought, given our success on the field." Murphy said that "player costs, the team's biggest expense, traditionally have been covered by national revenue, primarily television contracts." However, he added that those costs are "rising at a faster rate than revenue." Total operating expenses were $219.9M, up from $183.8M. Of that, player costs were $124.7M, a 13% increase over the previous year. Player cost were $102.8M for the '06 season. The Packers "no longer report Pro Shop revenue separately from that of other sales and marketing efforts," but Packers Treasurer Larry Weyers said that "sales and marketing revenue increased to $50[M] from $40[M] the year before" (GREEN BAY PRESS-GAZETTE, 6/22).
MIDDLE OF THE PACK: The Packers also said that "operating profit declined 37[%] to $21.4[M] in the most recent season because of rising player costs, but investments boosted net income." NFLPA Exec Dir Gene Upshaw: "Net income went to $23[M], poor little Green Bay. This is why [the NFL does not] want public disclosure of their numbers. If this is the middle, based on the size of the Green Bay market, what is the top?" SPORTSBUSINESS JOURNAL'S Daniel Kaplan notes the Packers' results were "helped again by a rise in leaguewide NFL money from sponsorships, licensing, and satellite TV and radio." The figure, "categorized as other national revenue," after rising 74% in '06, rose another 26% in the year ended March 31, 2008, to nearly $33M. Extrapolated over 32 teams, "that means the NFL distributed $1.05[B] from these sources, compared with $480[M] just two years ago" (SPORTSBUSINESS JOURNAL, 6/23 issue). However, Murphy said, "Expenses are growing faster than revenues. That is growing at a faster rate than national revenue and that is really a concern for us. That's at the crux of why the league owners opted out of the [CBA]. And as we look to the future, you have real concerns when costs are rising at such a fast rate" (MILWAUKEE JOURNAL SENTINEL, 6/22).
NEW ADDITIONS: The Packers next month "plan to add just two members to their 45-member" BOD. Former NFLer Al Toon has been nominated for a term that expires in 2010, and PDQ Manufacturing of De Pere President Charles Lieb has been nominated for a full three-year term that expires in 2011 (GREEN BAY PRESS-GAZETTE, 6/21).
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