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Friday
June 20, 2008
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Final Nielsen Ratings From Recent Sports Events

The following lists final Nielsen ratings from recent sports events (THE DAILY).

SHOW
DATE
NET
TIME
RAT/SHR
Golf: U.S. Open: First Round
6/12
NBC
3:00-5:00pm
1.7/5
Golf: U.S. Open: Second Round
6/13
NBC
3:00-5:00pm
1.9/6
WNBA: Shock-Mercury
6/14
ABC
3:30-5:35pm
0.5/1
NCAA Track & Field: D-I Men's
and Women's Outdoor Championships
6/14
CBS
4:00-6:03pm
0.8/2
MLB: (regional)
6/14
Fox
3:51-7:00pm
1.9/5
Jeep World of Adventure (taped)
6/14
NBC
2:00-3:00pm
0.5/2
USA Boxing Olympic Invitational (taped)
6/14
NBC
3:00-4:00pm
0.8/2
Golf: U.S. Open: Third Round
6/14
NBC
4:00-10:30pm
4.6/11
"NBA Countdown"
6/15
ABC
8:31-9:05pm
3.1/6
NBA Finals: Celtics-Lakers: Game Five
6/15
ABC
9:05pm-12:12am
10.2/19
"Who Made You: An All-Star Tribute to Fathers"
6/15
CBS
5:00-6:00pm
0.7/2
Championship Off Road Racing (taped)
6/15
NBC
12:30-2:00pm
0.7/2
Golf Digest U.S. Open Challenge (taped)
6/15
NBC
2:00-3:00pm
1.9/5
Golf: U.S. Open: Final Round
6/15
NBC
3:00-9:04pm
7.5/17
SHOW
DATE
NET
TIME
U.S. AREA
COV. AREA
VIEWERS (000)
Golf: U.S. Open: First Round
6/12
ESPN
1:00-3:00pm
1.4
1.6
1,763
Golf: U.S. Open: First Round
6/12
ESPN
5:00-10:00pm
1.1
1.3
1,471
Golf: U.S. Open: Second Round
6/13
ESPN
5:00-10:12pm
2.2
2.6
3,088
Golf: U.S. Open: Second Round
6/13
ESPN
1:00-3:00pm
1.3
1.5
1,566
NASCAR Nationwide Series:
Meijer 300
6/14
ESPN2
8:30-11:11pm
1.1
1.3
1,709
NCAA Baseball: College World Series: Georgia-Miami
6/14
ESPN
7:05-10:38pm
0.6
0.8
1,053
NCAA Baseball: College World Series: Stanford-Florida State
6/14
ESPN
2:00-6:22pm
0.8
0.9
1,018
Euro 2008: Round Robin Phase: Spain-Sweden
6/14
ESPN2
11:50am-1:57pm
0.7
0.9
1,013
NASCAR Sprint Cup:
LifeLock 400
6/15
TNT
1:58-5:23pm
3.3
3.9
5,084
MLB: Braves-Angels
6/15
ESPN
8:00-10:27pm
0.9
1.1
1,353


NASCAR RATINGS: Last weekend's NASCAR Sprint Cup LifeLock 400 from Michigan Int'l Speedway (MIS) earned a 3.9 coverage area rating on TNT, even with the race from last year, which was title sponsored by Citizens Bank. The race also earned 3.8 million HHs, up 3.2%, and 5.1 million viewers, down 2.7%, making it the highest-rated and most-viewed telecast on cable for the week ending June 15. After two Sprint Cup races, TNT is averaging a 4.3 coverage area rating, up 16.2% from a 3.7 average for its first two races in '07. Additionally, HHs are up 18.4% and viewership is up 12.0%. TNT’s race coverage has also earned significant increases across key demos, including adults and males 18-49 and 25-54. On ESPN2 last Saturday night, the NASCAR Nationwide Series Meijer 300 from Kentucky Speedway earned a 1.3 coverage rating (1.7 million viewers), while on SPEED on Saturday afternoon, the NASCAR Craftsman Truck Series Cool City Customs 200 from MIS last earned a 1.0 coverage area rating (986,000 viewers), which was up from a 0.7 coverage rating for the race last year (THE DAILY).

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