SportsBusiness Daily — Sports Business Resources — your sports business news and information source. Learn More
Advanced
Home About Us Advertise With Us Marketplace/Classifieds College & University Program Subscribe/Trial My Account

Friday
June 20, 2008
Print This Issue


 
MOST VIEWED STORIES
View the top 20 stories
 
Recent Issues
Facilities & Venues

Penguins' Home To Keep Mellon Arena Name For 2009-2010 Season

BNY Mellon Extends Naming 
Rights To Mellon Arena Through 2009-2010
The Bank of New York Mellon has reached an agreement with the Penguins to "extend its naming rights deal to Mellon Arena by one year," according to Mark Belko of the PITTSBURGH POST-GAZETTE. The deal "assures that the Igloo, in its final year of existence before the team moves into its new home, will bear the Mellon name." The arena has been called Mellon Arena since '99, when Mellon Financial Corp., which last year merged with Bank of New York, "reached a 10-year deal with the team to affix its name to the Civic Arena." The extension was needed because the existing deal expires after the '08-09 season and the new arena is not scheduled to open until the 2010-2011 season. Neither BNY Mellon nor the Penguins would disclose the terms of the extension. The original 10-year naming rights deal worked out to about $1.8M a year. The extension "sets the stage for what is expected to be keen bidding for the rights to the new arena." SportsCorp President Marc Ganis said that a deal for the Penguins' new arena "could range anywhere from [$3-8M] a year." BNY Mellon "has the right of first refusal to the naming rights to the new arena" (PITTSBURGH POST-GAZETTE, 6/20).



Reader Comments

To post comments on this article, log in or register for a free trial.

Related Stories By Company Related Stories By Sport
Pens-Wings Finale Draws 8 Million Viewers
June 16, 2009 : SportsBusiness Daily

Pens Merch Flies Off Shelves After Win
June 16, 2009 : SportsBusiness Daily

Game Seven A Fitting End To NHL Season
June 15, 2009 : SportsBusiness Daily

Game Seven A Key Moment For NHL
June 12, 2009 : SportsBusiness Daily

Versus Sets Record With Wings-Pens Game
June 4, 2009 : SportsBusiness Daily

Blackhawks Make Big Free Agency Signing
July 2, 2009 : SportsBusiness Daily

HSMG Folds, Sends Staff To Rangers, Stars
July 2, 2009 : SportsBusiness Daily

Moyes: 50-50 Chance Of Coyotes Move
July 2, 2009 : SportsBusiness Daily

Isles Sign One-Year Deal With BlackBerry
July 2, 2009 : SportsBusiness Daily

Yormark, Rosenhaus Discuss Tix Campaign
July 1, 2009 : SportsBusiness Daily

ALSO IN THIS SECTION


A Publication of Street & Smith's Sports Group.
Use of and/or registration on any portion of this site constitutes acceptance of our User Agreement (REVISED 2009-06-23) and Privacy Policy (REVISED 2009-06-23).

© 2009 Street & Smith's Sports Group and its licensors. All rights reserved.
The material on this site may not be reproduced, distributed, transmitted, cached or otherwise used, except with the prior written permission of Street & Smith's Sports Group.