Mediate's U.S. Open Runner-Up Finish Could Lead To New Sponsors

Mediate Likely To Increase Sponsorship Portfolio Following U.S. Open Performance

WINNING PUTTS: In DC, Tim Lemke lists the "biggest winners" from the U.S. Open and writes Nike had "some great commercials ... and its swoosh logo might have set a record for being viewed by the most eyeballs." Meanwhile, outside of Nike, no golf company "got more exposure over [the] five days" than Callaway, which sponsors Mediate. The company on Monday issued a news release detailing which Callaway clubs Mediate used and his Callaway apparel and footwear (WASHINGTON TIMES, 6/18).

ALL ITEMS MUST GO: In San Diego, Leonard & Posner report the USGA yesterday held a "half-price sale" at its U.S. Open merchandise pavilion at Torrey Pines Golf Course and "nearly 5,000 people came to shop." There was a line of "more than 500 when the doors opened just before" 11:00am PT. USGA Dir of Licensing & U.S. Open Merchandising Mary Lopuszynski said that she started the tournament with "enough merchandise to fill 24 tractor trailers, about 600,000 items, and nearly all of it was gone" (SAN DIEGO UNION-TRIBUNE, 6/18).

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