SportsBusiness Daily — Sports Business Resources — your sports business news and information source. Learn More
Advanced
Home About Us Advertise With Us Marketplace/Classifieds College & University Program Subscribe/Trial My Account

Monday
June 16, 2008
Print This Issue


 
MOST VIEWED STORIES
View the top 20 stories
 
Recent Issues
Sponsorships, Advertising & Marketing

Gator Tracks: IndyCar Signs Deal With Izod To Be Official Clothier

The IndyCar Series has finalized a deal that will make Izod the circuit's official clothier. The multi-year deal is believed to be worth about $1M annually and includes cash and clothing components, according to industry insiders. Izod's advertising plans have not been determined yet, but at-track hospitality is expected to be central to its sponsorship. Sources said that the brand also has plans to seek wardrobe deals with teams and drivers in the series. Also, an IndyCar line of clothes, which would be available through mass retailers, could be in the works. One team that presumably would not be available would be Penske Racing, which has a 20-plus year association with Hugo Boss.


Get A Free Trial To SportsBusiness Daily

Reader Comments

To post comments on this article, log in or register for a free trial.

Related Stories By Company Related Stories By Sport
IMS Corp. Lays Off 10 More Employees
November 13, 2009 : SportsBusiness Daily

Izod Deal Could Help IRL Build Awareness
November 12, 2009 : SportsBusiness Daily

Izod Deal Important For IndyCar Series
November 6, 2009 : SportsBusiness Daily

Gossage: Danica Needs To Promote Sport
November 6, 2009 : SportsBusiness Daily

Off-Track Activation Key To Izod-IndyCar Deal
November 5, 2009 : SportsBusiness Daily

Jimmie Johnson Falling Short With Fans
November 20, 2009 : SportsBusiness Daily

Power To Compete In IndyCar Full-Time In '10
November 20, 2009 : SportsBusiness Daily

Mercedes' Brawn Takeover A No-Brainer
November 17, 2009 : SportsBusiness Daily

Ashley Force Hood Becoming Big Brand
November 17, 2009 : SportsBusiness Daily

Wheels & Deals
November 16, 2009 : SportsBusiness Daily

ALSO IN THIS SECTION


A Publication of Street & Smith's Sports Group.
Use of and/or registration on any portion of this site constitutes acceptance of our User Agreement (REVISED 2009-06-23) and Privacy Policy (REVISED 2009-06-23).

© 2009 Street & Smith's Sports Group and its licensors. All rights reserved.
The material on this site may not be reproduced, distributed, transmitted, cached or otherwise used, except with the prior written permission of Street & Smith's Sports Group.