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June 13, 2008
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The Back of the Book

How Interested Are You In The NBA Playoffs And NBA Finals?

The ESPN Sports Poll, a service of TNS Sport, asked sports fans how interested they are in the NBA Playoffs in general and the NBA Finals. The following are interest levels in both trended over the past five years. As TV ratings have increased in '08, interest in both is expected to increase for the current year. Respondents were polled two weeks prior to the NBA playoffs through 2 weeks after the NBA Finals (ESPN Sports Poll).

INTEREST IN NBA PLAYOFFS
'03
'04
'05
'06
'07
 
n = 983
n = 1,155
n = 930
n = 898
n = 872
Not at all interested
37.7%
41.1%
44.0%
45.9%
42.8%
A little bit interested
13.3%
15.2%
16.3%
12.9%
15.0%
Somewhat Interested
23.4%
19.7%
22.3%
20.3%
19.5%
Very Interested
25.5%
24.0%
17.4%
20.9%
22.7%
Total Interest
62.2%
58.9%
56.0%
54.1%
57.2%
INTEREST IN NBA FINALS
'03
'04
'05
'06
'07
 
n = 608
n = 499
n = 548
n = 664
n = 537
Not at all interested
42.8%
43.7%
44.3%
45.9%
49.0%
A little bit interested
17.4%
13.2%
16.4%
14.8%
13.0%
Somewhat Interested
23.2%
19.2%
18.8%
19.9%
19.6%
Very Interested
16.6%
23.8%
20.4%
19.4%
18.4%
Total Interest
57.2%
56.2%
55.6%
54.1%
51.0%
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