Marketplace Roundup
The WALL STREET JOURNAL's Vranica & Kang report InBev's bid to acquire
Anheuser-Busch "could have major ramifications for the media and advertising
worlds, in particular the sports-marketing business." Analysts said that
InBev "doesn't depend as heavily on advertising as [A-B]," and experts
said that InBev likely will "cut ad spending and use the savings to fight
its competitors with price cuts." Most sports marketers said that if A-B
"were to change hands and the combined entity were to cut back on sports
marketing, that single event could create a drain on the prices for some sponsorships."
Engage Marketing Founder Kevin Adler: "If AB pulls out of some of its bigger
deals, the question is: 'Is it realistic for the sports properties to expect
the same price tags going forward?'" (WALL STREET JOURNAL, 6/13).
SWOOSH TIME: Nike is breaking a new ad this weekend during
NBC's coverage of the U.S. Open featuring video of Tiger Woods at various ages
with a voiceover provided by his later father, Earl Woods. The ad was created
by Weiden & Kennedy (THE DAILY)....Nike Canada has selected Organic
Inc., S.F., as its digital agency of record. Organic is part of Omnicom
Group and has an office in Toronto (OREGONLIVE.com, 6/11).
ADDED JUICE: The AVP Crocs Tour has reached a one-year deal
for Naked Juice to become the official fruit juice and smoothie of the tour
this season. As part of the deal, Naked Juice will receive event signage, retail
space and promotional opportunities at the 16 tour stops it will sponsor. Naked
Juice, which works with Ogilvy Public Relations Worldwide, sponsors several
regional sports events, such as the SoCal Series Slam of Beach Tennis USA (THE
DAILY).
SHADOW OF THE DAY: MLB.com's Doug Miller reported MLB is co-sponsoring
the All-Star Road Show Tour, which features Linkin Park, Chris Cornell
and The Bravery. The tour kicks off July 16 in Boston and there "will
be evidence of baseball everywhere you look." The tour includes a "high-tech
tractor-trailer completely outfitted to give fans a chance to have an all-encompassing
baseball experience" (MLB.com, 6/12).
SHOPPING SPREE: The Team L.A. shop at Staples Center during Tuesday's
Celtics-Lakers NBA Finals Game Three had the best in-arena sales night in NBA
history for a non-clinching NBA Finals games. Sales at the shop increased
120% over their playoff average year-to-date. NBA Finals team-store retail sales
through three games are up 24% over last season (NBA).
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