IMG-Designed Season-Ticket Plan Experiencing Success At Clemson
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IMG-Designed Ticket Plan Helping
Clemson Boost Season-Ticket Base |
The Clemson Univ. athletic department last year selected IMG to "help introduce a new season-ticket policy that takes effect this season," and the firm indicated that "most people have bought into the plan, which was devised to reward donors willing to pay more for seats occupied by fans paying at minimum levels," according to Larry Williams of the Charleston POST & COURIER. Clemson so far has "sold 57,000 season tickets and is expecting to reach 58,000 in mid-July," which would surpass the last year's record sales of 57,991 season tickets. Clemson Senior Associate AD for External Affairs Bill D'Andrea: "Our donors have certainly embraced everything we've done. It's been positive. ... The bottom line is, it's gone better than we anticipated." Clemson "spent 18 months of research while coming up with its plan," which D'Andrea last August estimated would "generate about $3[M]." D'Andrea on Wednesday said that an official figure will be released in August. When Clemson announced the "Seat Equity Plan" before the '07 football season, the school estimated that 37% of season-ticket holders "would have to come up with more money to avoid being moved to different and less-desirable seats." Clemson Ticket Manager Travis Furbee said that of the "4,000 people who were asked to increase their donations, 70[%] have followed through." But the membership base of IPTAY, the athletic department's fundraising arm, has dropped 1.5% to 15,922 from 16,143 in '07 (Charleston POST & COURIER, 6/12).
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