Phillies' Utley Merchandise Is Top Seller At Citizens Bank Park

Utley Merchandise Top Seller At Citizens Bank Park For Third Straight Year

SELECTIVE ABOUT ENDORSEMENTS: In Philadelphia, Paul Hagen wrote, "Instead of letting celebrity use him, [Utley] has found a way to use celebrity on his own terms." Utley has endorsement deals with EAS and Tastykake, and he and his wife, Jen, are "advocates for the Society for Prevention of Cruelty to Animals." Utley: "As far as endorsements, there's a lot of stuff I do and a lot that I turn down. Stuff that I feel comfortable with and that's in my best interest, I'll definitely go with that." But Rollins "would like to see Utley do a little more." Rollins: "He knows his marketability. And that's all I've ever told him. 'Be marketable, man. You're already a person they love. And you're good. You're nice looking. You've got all the ladies.' That's a marketer's dream" (PHILADELPHIA DAILY NEWS, 6/10).

Print This Article