UPS Leads All Sponsors In TV Exposure For ABC's Belmont Stakes
 |
UPS Garners Most TV Exposure Among
Sponsors During ABC's Belmont Stakes Coverage |
Data from Connecticut-based SRi indicates UPS led all companies in TV sponsorship exposure during ABC's coverage of the Belmont Stakes on Saturday. UPS' sponsorship of Triple Crown hopeful Big Brown, who finished last, garnered 2 minutes and 21 seconds (2:21) of legible exposure, more than twice as much exposure as the 1:05 received by all sponsors combined during the '07 race. Ninety percent of UPS' exposure came from apparel sponsorship of Big Brown jockey Kent Desormeaux' pants and shirt, as well as the outriders' jackets. NetJets ranked second behind UPS with 0:43 of coverage. The total legible exposure for all sponsors of 5:05 fell short of the levels during the May 3 Kentucky Derby and May 17 Preakness Stakes, during which sponsors earned 27:06 and 7:31 of coverage, respectively. The following represents sponsor exposure from last Saturday's Belmont Stakes telecast on ABC from 5:00-7:00pm ET (SRi).
|
'08 BELMONT STAKES SPONSOR EXPOSURE
|
|
SPONSOR
|
LEGIBILITY (H:MM:SS)
|
% OF BROADCAST
|
|
UPS
|
0:02:21
|
2.5%
|
| NetJets |
0:00:43
|
0.8%
|
| Emirates |
0:00:40
|
0.7%
|
| Goodyear |
0:00:31
|
0.5%
|
| Dime |
0:00:12
|
0.2%
|
| Prudential |
0:00:12
|
0.2%
|
| vitaminwater |
0:00:11
|
0.2%
|
| Nikon |
0:00:03
|
0.1%
|
| TOTAL EXPOSURE |
0:05:05
|
5.4%
|
|
Related Stories By Company
|
Related Stories By Sport
|
NYRA Rejects Hooters Big Brown Sponsorship
June 9, 2008 :
SportsBusiness Daily
Hooters Will Have No Belmont Presence
June 6, 2008 :
SportsBusiness Daily
Are Big Brown's Earnings Limited?
June 3, 2008 :
SportsBusiness Daily
Preakness Attendance, Handle Down From '07
May 19, 2008 :
SportsBusiness Daily
UPS Signs Deal To Sponsor Big Brown
May 12, 2008 :
SportsBusiness Daily
|
Horse Racing Venues See Decline In Numbers
September 4, 2008 :
SportsBusiness Daily
Breeders' Cup Tightens Media Restrictions
August 8, 2008 :
SportsBusiness Daily
Magna May Sell Part Of Santa Anita
August 7, 2008 :
SportsBusiness Daily
Saratoga Race Course Enhancing Ad Presence
August 5, 2008 :
SportsBusiness Daily
NYRA Adds Suites At Saratoga Race Course
July 23, 2008 :
SportsBusiness Daily
|
|
