Red Hot: Wings' Championship Apparel Flying Off Shelves

By Terry Lefton, Editor-at-Large

Sales Of Red Wings' Stanley Cup Apparel Could Surpass Revenue Record Set In '94

ALREADY OVER $1M IN SALES: Without revealing specific dollar amounts, Jennings said NHL licensees had already sold more than $1M in championship goods. "We are in record territory and may even approach the Rangers' 1994 championship," he said, adding that initial sell-throughs averaged 70% and higher, "far exceeding" retail expectations. Stanley Cup locker room caps from New Era have been big sellers, even at the new NHL store, downstairs from the league's Manhattan offices, which sold a gross in one day. Championship locker room T-shirts from VF, and the championship team roster T-shirt from Reebok have all been moving fast. "Certainly, the retail environment is somewhat troubled generally right now, but after the initial burst, we are even seeing huge re-orders from mass merchants," Jennings said. "There's always an initial spike for the first 72 hours, but right now I would say this will have more legs than everyone initially believed."

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