SportsBusiness Daily — Sports Business Resources — your sports business news and information source. Learn More
Advanced
Home About Us Advertise With Us Marketplace/Classifieds College & University Program Subscribe/Trial My Account

Tuesday
June 10, 2008
Print This Issue


 
MOST VIEWED STORIES
View the top 20 stories
 
Recent Issues
Sports Media

ESPN's Williamson Defends Big Brown-Centric Coverage Of Belmont

ESPN Defends Big Brown-Focused
Coverage Of Belmont Stakes
If he had to do it again, ESPN Exec VP/Studio & Remote Production Norby Williamson said he would not change anything with regard to the network’s production of the Belmont Stakes. ESPN/ABC had been criticized by some for devoting too much of its pre- and post-race coverage to Big Brown, the horse that was vying for a Triple Crown title but finished in last place on Saturday. “This story transcended the event,” Williamson said. “Before the race, the question everybody was asking was, ‘How about that horse.’ After the race, the question was ‘What happened?’” Williamson said that ESPN/ABC likely would have had more traditional post-race coverage if Big Brown had lost after running a full race, focusing more on the winner, Da’ Tara. But when Big Brown seemed to give up, finishing last, “we had an obligation, the way the race finished, to embrace and dissect the story of Big Brown and what happened,” he said. “The winner wasn’t going anywhere. We knew where he was going. But we didn’t know what happened.” Williamson said the decision to follow Big Brown made even more sense when you consider the Eight Belles tragedy at the Kentucky Derby. "I am very, very comfortable and pleased with how we set up and concluded the race."


Get A Free Trial To SportsBusiness Daily

Reader Comments

To post comments on this article, log in or register for a free trial.

Related Stories By Company Related Stories By Sport
Gruden Committed To Improving On "MNF"
November 20, 2009 : SportsBusiness Daily

NBC, Fox See Ratings Gains For NFL Week 10
November 19, 2009 : SportsBusiness Daily

Ohlmeyer Addresses Steve Phillips Story
November 19, 2009 : SportsBusiness Daily

St. Peter's, Monmouth Benefit From ESPN
November 18, 2009 : SportsBusiness Daily

MSG Counting Down College BBall Moments
November 18, 2009 : SportsBusiness Daily

Churchill Downs Plans Six Night-Time Races
November 18, 2009 : SportsBusiness Daily

CDI Has Deal To Acquire Youbet.com
November 12, 2009 : SportsBusiness Daily

Laurel Park, Pimlico Dates, Purses Flat
November 11, 2009 : SportsBusiness Daily

Breeders' Cup Sees Attendance Gain In L.A.
November 9, 2009 : SportsBusiness Daily

Breeders' Cup Expects Attendance Bump
November 6, 2009 : SportsBusiness Daily

ALSO IN THIS SECTION


A Publication of Street & Smith's Sports Group.
Use of and/or registration on any portion of this site constitutes acceptance of our User Agreement (REVISED 2009-06-23) and Privacy Policy (REVISED 2009-06-23).

© 2009 Street & Smith's Sports Group and its licensors. All rights reserved.
The material on this site may not be reproduced, distributed, transmitted, cached or otherwise used, except with the prior written permission of Street & Smith's Sports Group.