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Tuesday
June 10, 2008
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Albuquerque, Birmingham Show Belmont Ratings Jumps From '04 Race

With Big Brown seeking the Triple Crown, Louisville earned an 18.3 metered market (MM) Nielsen rating for Saturday's coverage of the Belmont Stakes from 5:30-7:00pm ET, tops among the 56 MMs. The market rating, while up significantly from last year when the Triple Crown was not on the line, is down 24.7% from a 24.3 for the '04 race on NBC, which saw Smarty Jones also go for the Triple Crown. Only two markets, Albuquerque-Santa Fe and Birmingham, saw gains from that '04 race. The following lists market-by-market ratings for the Belmont Stakes on ABC this past Saturday, with comparisons to the race from '04 on NBC (THE DAILY).

BELMONT STAKES METERED MARKETS: '08 VS. '04
RK
MARKET (SIZE)
'08 (ABC)
'04 (NBC)
% +/-
1
Louisville (48)
18.3
24.3
-24.7%
2
Orlando (19)
16.2
20.1
-19.4%
3
West Palm Beach (38)
14.6
23.1
-36.8%
4
Richmond (59)
14.0
16.9
-17.2%
5
Baltimore (24)
13.1
24.1
-45.6%
6
Ft. Myers-Naples (63)
12.8
21.1
-39.3%
7
Dayton (62)
12.6
12.7
-0.8%
8t
Knoxville (58)
11.9
18.2
-34.6%
8t
New York (1)
11.9
20.7
-42.5%
10
Atlanta (8)
11.7
13.9
-15.8%
11t
Philadelphia (4)
11.5
28.1
-59.1%
11t
Albuquerque-Santa Fe (44)
11.5
10.6
8.5%
13
Washington, DC (9)
11.4
18.0
-36.7%
14
Miami-Ft. Lauderdale (16)
11.3
12.3
-8.1%
15t
Greenville-Spartanburg-Asheville (36)
11.1
13.6
-18.4%
15t
Las Vegas (43)
11.1
15.3
-27.5%
17
Indianapolis (26)
10.9
11.7
-6.8%
18
Buffalo (50)
10.7
17.9
-40.2%
19
Oklahoma City (45)
10.6
20.6
-48.5%
20t
Cincinnati (33)
10.5
16.2
-35.2%
20t
Tampa-St. Petersburg (13)
10.5
19.3
-45.6%
22
Pittsburgh (22)
10.3
19.9
-48.2%
23t
Austin (51)
10.2
13.5
-24.4%
23t
Columbus (32)
10.2
13.9
-26.6%
25
Jacksonville (49)
10.1
17.0
-40.6%
26t
Hartford & New Haven (29)
10.0
18.6
-46.2%
26t
Norfolk (42)
10.0
14.7
-32.0%
28
Nashville (30)
9.9
16.8
-41.1%
29
Raleigh-Durham (28)
9.6
13.0
-26.2%
30
Cleveland-Akron (17)
9.5
14.2
-33.1%
31
Charlotte (25)
9.3
10.3
-9.7%
32t
Birmingham (40)
9.2
9.0
2.2%
32t
Tulsa (60)
9.2
13.2
-30.3%
34
Phoenix (12)
9.0
13.6
-33.8%
35
Sacramento (20)
8.9
10.6
-16.0%
36t
Dallas-Ft. Worth (5)
8.6
13.6
-36.8%
36t
New Orleans (53)
8.6
16.4
-47.6%
38
Minneapolis-St. Paul (15)
8.1
11.3
-28.3%
39
Denver (18)
7.8
14.1
-44.7%
40
Kansas City (31)
7.7
14.1
-45.4%
41
San Antonio (37)
7.5
16.0
-53.1%
42t
Chicago (3)
7.4
11.3
-34.5%
42t
Los Angeles (2)
7.4
11.7
-36.8%
42t
St. Louis (21)
7.4
17.9
-58.7%
45
Houston (10)
7.1
15.0
-52.7%
46t
Memphis (47)
6.7
12.3
-45.5%
46t
Seattle-Tacoma (14)
6.7
9.9
-32.3%
48t
Greensboro-Winston-Salem (46)
6.6
13.1
-49.6%
48t
San Diego (27)
6.6
12.0
-45.0%
50
Boston (7)
6.3
14.4
-56.3%
51t
Detroit (11)
6.2
14.9
-58.4%
51t
Salt Lake City (35)
6.2
12.6
-50.8%
53
Providence-New Bedford (52)
6.1
13.5
-54.8%
54
Portland, OR (23)
5.9
13.7
-56.9%
55
San Francisco-Oakland-San Jose (6)
5.4
13.9
-61.2%
56
Milwaukee (34)
3.8
13.2
-71.2%
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