SportsBusiness Daily — Sports Business Resources — your sports business news and information source. Learn More
Advanced
Home About Us Advertise With Us Marketplace/Classifieds College & University Program Subscribe/Trial My Account

Tuesday
June 10, 2008
Print This Issue


 
MOST VIEWED STORIES
View the top 20 stories
 
Recent Issues
Sports Media

ABC Earns 8.5 Fast National Rating For Lakers-Celtics Game Two

 Lakers-Celtics Game Two Sees Ratings Gains
ABC's coverage Sunday night of Lakers-Celtics NBA Finals Game Two earned a 8.5 fast national Nielsen rating, up 51.8% over a 5.6 for the comparable Spurs-Cavaliers Game Two last year. Sunday's game averaged 13,491,000 viewers, marking a 57.8% increase over 8,551,000 for the '07 Game Two, and Lakers-Celtics averaged 9,535,000 HHs, up 52.9% over 6,235,000 HHs last year. Ratings for the broadcast improved throughout the night, peaking at 9.1 during the 11:00-11:30pm ET and 11:30-11:55pm half-hours. ABC for the second consecutive Finals game topped all broadcast nets for the night and earned its highest Sunday numbers in the male 18-34, 18-49 and 25-54 demos in more than two years. Lakers-Celtics Game Two also marked ABC's highest-rated and most-viewed NBA Finals Game Two since Pistons-Lakers in '04, which earned a 10.7 rating, 11,563,000 HHs and 16,129,000 viewers (THE DAILY).

TNT: Turner Sports President David Levy, in a Q&A with MULTICHANNEL NEWS' R. Thomas Umstead, said of TNT's NBA Playoffs coverage, which had a 11.1% ratings increase over '07, "I think you had everything: You had the league's biggest stars, you had an exciting, lengthy series." Levy added Turner had "over 3 million live streams during the Western Conference Finals" (MULTICHANNEL NEWS, 6/9 issue).


Get A Free Trial To SportsBusiness Daily

Reader Comments

To post comments on this article, log in or register for a free trial.

Related Stories By Company Related Stories By Sport
NBPA Says Total Player Compensation Down
November 20, 2009 : SportsBusiness Daily

NBA Hires Mutombo As Global Ambassador
November 16, 2009 : SportsBusiness Daily

Nets To N.Y. Not Necessity For Prokhorov
November 16, 2009 : SportsBusiness Daily

LeBron Says He May Switch To No. 6 Jersey
November 13, 2009 : SportsBusiness Daily

NBA Digital Launches NBA TV Companion
November 12, 2009 : SportsBusiness Daily

Ticket Package Offered For Flyers, 76ers
November 20, 2009 : SportsBusiness Daily

NBPA Says Total Player Compensation Down
November 20, 2009 : SportsBusiness Daily

Magic Johnson, Cisco Team For Initiative
November 19, 2009 : SportsBusiness Daily

Nets Finding Unique Ways To Draw Fans
November 19, 2009 : SportsBusiness Daily

Grizzlies Optimistic Despite AI Departure
November 18, 2009 : SportsBusiness Daily

ALSO IN THIS SECTION


A Publication of Street & Smith's Sports Group.
Use of and/or registration on any portion of this site constitutes acceptance of our User Agreement (REVISED 2009-06-23) and Privacy Policy (REVISED 2009-06-23).

© 2009 Street & Smith's Sports Group and its licensors. All rights reserved.
The material on this site may not be reproduced, distributed, transmitted, cached or otherwise used, except with the prior written permission of Street & Smith's Sports Group.