SportsBusiness Daily — Sports Business Resources — your sports business news and information source. Learn More
Advanced
Home About Us Advertise With Us Marketplace/Classifieds College & University Program Subscribe/Trial My Account

Tuesday
June 10, 2008
Print This Issue


 
MOST VIEWED STORIES
View the top 20 stories
 
Recent Issues
Sports Media

ABC Earns 8.5 Fast National Rating For Lakers-Celtics Game Two

 Lakers-Celtics Game Two Sees Ratings Gains
ABC's coverage Sunday night of Lakers-Celtics NBA Finals Game Two earned a 8.5 fast national Nielsen rating, up 51.8% over a 5.6 for the comparable Spurs-Cavaliers Game Two last year. Sunday's game averaged 13,491,000 viewers, marking a 57.8% increase over 8,551,000 for the '07 Game Two, and Lakers-Celtics averaged 9,535,000 HHs, up 52.9% over 6,235,000 HHs last year. Ratings for the broadcast improved throughout the night, peaking at 9.1 during the 11:00-11:30pm ET and 11:30-11:55pm half-hours. ABC for the second consecutive Finals game topped all broadcast nets for the night and earned its highest Sunday numbers in the male 18-34, 18-49 and 25-54 demos in more than two years. Lakers-Celtics Game Two also marked ABC's highest-rated and most-viewed NBA Finals Game Two since Pistons-Lakers in '04, which earned a 10.7 rating, 11,563,000 HHs and 16,129,000 viewers (THE DAILY).

TNT: Turner Sports President David Levy, in a Q&A with MULTICHANNEL NEWS' R. Thomas Umstead, said of TNT's NBA Playoffs coverage, which had a 11.1% ratings increase over '07, "I think you had everything: You had the league's biggest stars, you had an exciting, lengthy series." Levy added Turner had "over 3 million live streams during the Western Conference Finals" (MULTICHANNEL NEWS, 6/9 issue).


Get A Free Trial To SportsBusiness Daily

Reader Comments

To post comments on this article, log in or register for a free trial.

Related Stories By Company Related Stories By Sport
Turner Selling Packages Of Its NBA Properties
November 5, 2009 : SportsBusiness Daily

NASCAR Official Critical Of ABC Coverage
November 4, 2009 : SportsBusiness Daily

Heidi Ueberroth Named NBA Int'l President
November 3, 2009 : SportsBusiness Daily

Cordish Expected To Study Vegas Arena
October 30, 2009 : SportsBusiness Daily

NBA League Pass Mobile Released Today
October 29, 2009 : SportsBusiness Daily

UCF-Adidas Spat May Head To Court
November 6, 2009 : SportsBusiness Daily

Teams H1N1 Vaccinations Examined
November 6, 2009 : SportsBusiness Daily

ESPN Interested In March Madness Rights
November 5, 2009 : SportsBusiness Daily

Jordan Wears Nike; adidas Ending UCF Deal
November 5, 2009 : SportsBusiness Daily

Maple Leafs, Raptors Receive H1N1 Vaccine
November 5, 2009 : SportsBusiness Daily

ALSO IN THIS SECTION


A Publication of Street & Smith's Sports Group.
Use of and/or registration on any portion of this site constitutes acceptance of our User Agreement (REVISED 2009-06-23) and Privacy Policy (REVISED 2009-06-23).

© 2009 Street & Smith's Sports Group and its licensors. All rights reserved.
The material on this site may not be reproduced, distributed, transmitted, cached or otherwise used, except with the prior written permission of Street & Smith's Sports Group.