Rockstar, Burger King Top Sponsor Exposure For CBS' MMA Telecast
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| CBS' MMA Debut Gives Rockstar Big Exposure |
Rockstar Energy Drink, Burger King and StreetFighter.com received the most exposure of all corporate sponsors during CBS' debut broadcast of "CBS EliteXC Saturday Night Fights" last weekend, according to a brand exposure analysis by Relay Worldwide. The most valuable source of exposure was the ring mat and bumpers, which accounted for 70% of the exposure, followed by fighters' apparel (20%) and on-screen graphics (6%). The exposure totals only include brands that are not affiliated with EliteXC. The following represents the top 10 brands receiving exposure and the amount of on-air exposure they received (Relay Worldwide).
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BRAND
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EXPOSURE TIME (H:MM:SS)
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# OF RECOGNITIONS
|
VALUE
|
|
Rockstar Energy Drink
|
0:19:57
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1,621
|
$332,240
|
| Burger King |
0:10:58
|
684
|
$138,457
|
| StreetFighter.com |
0:08:18
|
519
|
$97,774
|
| Mickey's |
0:06:02
|
389
|
$71,229
|
| ProElite.com |
0:04:54
|
327
|
$63,569
|
| Big Black |
0:02:06
|
166
|
$36,168
|
| Red Alert 3 |
0:02:37
|
164
|
$35,528
|
| Prudential |
0:02:26
|
146
|
$29,542
|
| TapouT |
0:01:46
|
109
|
$25,956
|
| Ecko Unlimited |
0:02:18
|
138
|
$24,389
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