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June 6, 2008
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Blog Hound: NBA Returning To the Promised Land?

Bloggers discuss whether the much-anticipated Lakers-Celtics NBA Finals is deserving of the hype and how far it will go toward restoring the league to its former place of prominence.

Armchair GM
Posted by: Sportsbrief
"It’s the match up everyone outside of Detroit and San Antonio wanted to see."
SoccerForums.com
Posted by: TheGift
"The NBA has what it wanted -- a Finals matchup between the Boston Celtics and Los Angeles Lakers, the league’s two most storied franchises."
Sports Media Watch
Posted by: Anonymous
"I want to boycott the finals. I am already sick of all this hype for these teams. I am a huge NBA fan too. I think the playoffs are too long and David Stern is too smug."
Posted Sports
Posted by: pihamilton
"Few rivalries have stuck as close to the hearts of basketball fans like the one between the Boston Celtics and Los Angeles Lakers from 1980-1991."
Frank the Tank's Slant
Posted by: Frank the Tank
"I was very excited about the prospect of the Celtics-Lakers matchup at the beginning of the NBA Playoffs, but over the past few weeks, it’s been looking more and more like this series can’t possibly live up to the hype."

BUILDING THE BUZZ: Sports Media Challenge's Buzz Manager analyzed online discussion about the Lakers-Celtics series. Bloggers who think the renewed rivalry will bode well for the NBA were tallied positive, while bloggers who could care less about the historical significance were counted negative. Visit www.SportsBusinessDaily.com for more info. See more info on the topic.

  • The topic ranked 10 out of 10 on the Buzz, indicating a very high level of interest.
  • Celtics, Lakers and general basketball fans alike are captivated by the historic storylines between the franchises. Many bloggers have been hoping for this scenario to occur so they could be reminded of the Magic Johnson-Larry Bird matchups of their youth.
  • Many fans hope the '08 Finals mark the beginning of a new-millennium rivalry between the teams, and would love to see Kobe Bryant and Paul Pierce fight for the championship every year.
  • Other bloggers are tired of the hype. They believe the players on the current rosters have no ties to their respective cities, especially recent signees Kevin Garnett, Ray Allen and Pau Gasol. They remind readers that both Pierce and Bryant requested to be traded before the season.
     
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