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Wednesday
June 4, 2008
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MLS Primetime Ratings Flat Through June 1

MLS Thursday night games on ESPN2 through June 1 are averaging a 0.2 coverage area rating, flat through the same point last year. Viewership, however, is up 8.1% from the same period. The April 3 Earthquakes-Galaxy match has been the most-viewed to date with 399,000 viewers. By comparison, for 13 telecasts of the UEFA Champions League on Tuesday and Wednesday afternoons (excludes final match), ESPN2 averaged 326,000 viewers. When the championship match between Manchester United and Chelsea is included, which aired on a Wednesday afternoon, that average jumps to 406,000 viewers for 14 telecasts (THE DAILY).

MLS RATINGS ON ESPN2 THROUGH JUNE 1
YR
GMS
COV. AREA RATING
VIEWERS
'08
9
0.2
279,000
'07
7
0.2
258,000
% +/-
0.0%
8.1%
MLS ON ESPN2: GAME-BY-GAME RATINGS TO DATE
DAY
DATE
GAME
START
COV.
VIEWERS
Thu.
4/3
Revolution-Fire
8:00pm
0.2
299,000
Thu.
4/3
Earthquakes-Galaxy
10:27pm
0.3
399,000
Thu.
4/17
Crew-D.C. United
8:00pm
0.3
315,000
Thu.
4/24
Revolution-FC Dallas
8:30pm
0.2
278,000
Thu.
5/1
Red Bulls-Toronto FC
7:00pm
0.2
209,000
Thu.
5/8
Fire-D.C. United
7:30pm
0.2
275,000
Thu.
5/15
Real Salt Lake-Rapids
9:30pm
0.2
167,000
Thu.
5/22
Dynamo-Earthquakes
10:30pm
0.2
215,000
Thu.
5/29
D.C. United-Revolution
7:30pm
0.3
347,000
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