Demographics For Fans Of NBA, NHL Finals Teams
Scarborough Sports Marketing last year surveyed more than 230,000 residents in 81 U.S. markets, measuring a variety of topics. The following shows consumer preferences of fans surveyed in the markets of the four teams playing in the NBA and NHL Finals. Scarborough defines a fan as one who watched a team on TV or listened to a game on the radio within the month prior to being surveyed or attended a game within the past year. For example, 47% of the 3,153 adults in Detroit surveyed from Feb. '07-Jan. '08 claimed to be a Red Wings fan, while 30.7% of those fans ate at Burger King within the past month (Scarborough Sports Marketing).
|
TEAM
|
MEDIAN AGE
|
FAN BASE
|
MALE
|
BURGER KING
|
MCDONALD'S
|
SPRINT PCS
|
VERIZON WIRELESS
|
|
Lakers
|
42.8
|
30%
|
62.7%
|
28.5%
|
49.4%
|
10.9%
|
33.3%
|
| Red Wings |
45.7
|
47%
|
57.7%
|
30.7%
|
51.4%
|
9.7%
|
28.0%
|
| Penguins |
45.1
|
39%
|
61.0%
|
31.7%
|
53.2%
|
*
|
42.7%
|
| Celtics |
41.8
|
23%
|
61.4%
|
27.8%
|
50.8%
|
*
|
35.7%
|
| * = Too few respondents to report |
|
