Green Giants: Celtics-Pistons Game Five Up 59% Over '07 Game
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ESPN Earns 5.1 Coverage Area Rating For
Wednesday's Pistons-Celtics Game Five |
ESPN earned a 5.1 coverage area rating (6.4 million viewers) for Wednesday night's Pistons-Celtics Eastern Conference Finals Game Five, up 59.4% from the comparable 3.2 coverage rating (4.0 million viewers) for the Jazz-Spurs Western Conference Finals Game Five last year. Wednesday's game marked ESPN's third-most-viewed NBA telecast ever (THE DAILY).
ESPN NETS SEE RECORD MONTH: ESPN2 and ESPNEWS each posted its best May ever, averaging more HHs on a total-day basis than any previous May. In addition ESPN's 24-hour audience grew 21% over last year, and was the second largest for the month in the net's history. ESPN's jump is due in large part to increased audiences for the NBA Playoffs, MLB and "SportsCenter." In addition, ESPN also set viewership marks in male demos 18-34, 18-49 and 25-54 (ESPN).
HOORAY FOR MAY: TNT saw an increase in HHs from last May, as the NBA Playoffs led the network to a 5.9% jump. For MLB, each major cable partner also saw an increase for May, as ESPN, TBS and WGN saw gains. Golf Channel was the only sports network to see a significant decline in May. The chart below shows average HHs for the month of May for select cable networks (THE DAILY).
|
CABLE NET AVERAGES FOR THE MONTH OF MAY
|
|
NET
|
PRIMETIME HHs (000)
|
'07 (000)
|
% +/-
|
FULL DAY HHs (000)
|
'07 (000)
|
% +/-
|
|
TNT
|
2,257
|
1,976
|
14.2%
|
1,123
|
1,060
|
5.9%
|
|
ESPN
|
1,432
|
1,134
|
26.3%
|
701
|
577
|
21.5%
|
|
TBS
|
1,254
|
1,065
|
17.7%
|
733
|
652
|
12.4%
|
| Versus |
437
|
259
|
68.7%
|
116
|
79
|
46.8%
|
| ESPN2 |
389
|
391
|
-0.5%
|
230
|
211
|
9.0%
|
| Speed |
313
|
259
|
20.8%
|
144
|
125
|
15.2%
|
| WGN |
251
|
238
|
5.5%
|
198
|
169
|
17.2%
|
| Golf Channel |
99
|
118
|
-16.1%
|
68
|
73
|
-6.8%
|
| ESPNews |
66
|
67
|
-1.5%
|
59
|
59
|
0.0%
|
|
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