MLS Seattle Sounders, Microsoft Unveil Details Of Sponsorship
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MLS Sounders FC Jerseys
Feature Xbox 360 Live Logo |
Microsoft will be the presenting sponsor of an annual int'l tour for the expansion MLS Sounders FC, and the "playing surface at Qwest Field when the team begins play next year will be known as 'The Xbox Pitch at Qwest Field,'" according to Jose Miguel Romero of the SEATTLE TIMES. The details of Microsoft's deal with the Sounders were announced yesterday as part of the unveiling of the team's jerseys. The jerseys, which are "bright green with blue piping," will feature a sponsorship by Xbox 360 Live as part of Microsoft's five-year $20M deal. As part of the agreement, Xbox 360 also will be "recognized as the official and exclusive video-game console of MLS and receives MLS players appearances, league Web site presence and in-stadium exposure, among other benefits." SUM Exec VP Kathy Carter said of the partnership, "It's a testament to where [MLS] is today and, more importantly, where we're going to be tomorrow. From a global perspective, it makes a lot of sense." Sounders jerseys will go on sale in November, and Microsoft Entertainment & Devices Division President Robbie Bach said of the uniform, "You can't pay for that kind of advertising" (SEATTLE TIMES, 5/29). Bach added that because the deal marks Microsoft's "first effort at such a large investment in sports," it was "difficult to determine just how valuable it could be to the company." Though jerseys will not be available, team merchandise will be available at the team's official store starting Saturday for the Brazil-Canada men's soccer exhibition game (SEATTLE POST-INTELLIGENCER, 5/29).
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