Start Your Engines: Primary Sponsors For Indy 500 Field

The following lists the primary sponsors for the 33 cars entered in Sunday's 92th Indianapolis 500. The primary sponsor for Buddy Rice's No. 15 car was unknown at presstime.

CRACK THAT WHIP: Andretti's No. 26 car will promote Lucasfilm's release of "Indiana Jones and the Kingdom of the Crystal Skull." Andretti Green Racing Dir of Sales & Marketing Doug Bresnahan said he started planning last June to “engage Lucasfilm in a dialogue because we thought it would be a great platform to bring Indiana Jones to the Indianapolis 500." Bresnahan: “I would say that within five minutes of our pitch, they were on-board.” Andretti: “It’s a huge deal. I’ve never seen a movie promoted as well as this one, to be honest. It’s everywhere you look” (Fox Business, 5/21).

JUST IN TIME: Fisher Thursday agreed to a deal with Text4Cars.com, which is replacing ResQ Pure Energy Power Drink after it "reneged on their agreement as the team primary sponsor." Fisher: "I can't express how emotional I feel at this point and time. I realize this is a gift with only 72 hours left before the race" (GARY POST-TRIBUNE, 5/23). Fisher, who is making her IRL season debut at Indy, now "should have enough money" to appear in the three events she had planned to race during the year (N.Y. TIMES, 5/23).

NOTES: California-based software company iRise will serve as an associate sponsor for Servia's No. 5 car (iRise)....Herbalife has signed a deal to be the official nutritional sponsor of Bell's No. 99 car for the '08 IndyCar Series. The company will have placement on Bell’s car and uniform (Herbalife).

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