Teaming Up: Xanadu Named Nets' Presenting Sponsor For Off-Season
Nets President & CEO Brett Yormark said that the team has chosen Meadowlands Xanadu as its official presenting sponsor for the offseason, according to John Brennan of the Bergen RECORD. The offseason affiliation program is titled "Nets Overtime: The Summer Season," and from now through September, a "joint Nets/Xanadu logo" will be on the team's Web site, press releases, e-mail campaigns and season-ticket holder events, including Tuesday's draft lottery party. Yormark said that the partnership will bring Xanadu "greater awareness with Nets fans." Yormark: "It's an opportunity for Xanadu to do some soft marketing to a fan base that they will want to attract." Yormark added that Xanadu's opening in '09 also "could be helpful for the Nets' ticket sales." However, Brennan notes it "may not be a lengthy alliance," as the Nets plan to move to the Barclays Center in Brooklyn by 2010 (Bergen RECORD, 5/22).
|
Related Stories By Company
|
Related Stories By Sport
|
Nets Finding Unique Ways To Draw Fans
November 19, 2009 :
SportsBusiness Daily
Nets To N.Y. Not Necessity For Prokhorov
November 16, 2009 :
SportsBusiness Daily
Arena Truce May Lead To Nets Move
October 23, 2009 :
SportsBusiness Daily
Nets May Temporarily Move To Pru Center
October 22, 2009 :
SportsBusiness Daily
Nets-Pru Center Games Targeting New Fans
October 20, 2009 :
SportsBusiness Daily
|
Ticket Package Offered For Flyers, 76ers
November 20, 2009 :
SportsBusiness Daily
NBPA Says Total Player Compensation Down
November 20, 2009 :
SportsBusiness Daily
Magic Johnson, Cisco Team For Initiative
November 19, 2009 :
SportsBusiness Daily
Nets Finding Unique Ways To Draw Fans
November 19, 2009 :
SportsBusiness Daily
Grizzlies Optimistic Despite AI Departure
November 18, 2009 :
SportsBusiness Daily
|
|