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May 22, 2008
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Pittsburgh Mayor, Council Place Blame For Nixed Pens' Banners

Billboard Law Keeps Reebok-Sponsored Banners
Of Crosby And Fleury From Flying In Pittsburgh
Pittsburgh Mayor Luke Ravenstahl and some City Council members "blamed one another for failing to find a way to sidestep a six-month moratorium" the council approved on April 1 prohibiting new billboards, according to Jeremy Boren of the Pittsburgh TRIBUNE-REVIEW. The Penguins and Reebok had wanted to place 40-by-85 foot banners of Penguins C Sidney Crosby and G Marc-Andre Fleury on Fifth Avenue Place and another downtown building. Ravenstahl: "Until that moratorium is lifted, nothing can be placed. Unfortunately, it didn't get to the point where we felt comfortable that was going to take place." City Council President Doug Shields said of the banners, "I don't know of any (council) members that had a big problem with it." But Councilman Bill Peduto, a Penguins season-ticket holder, said that he was "worried that if the Penguins banners are permitted despite the moratorium, it could set a precedent that other corporations could exploit." Boren notes it is "unclear if the banners had been made," and Reebok did not return a call seeking comment. Penguins VP/Communications Tom McMillan said that the Reebok-sponsored banners were "one of many promotions that team officials have considered" (Pittsburgh TRIBUNE-REVIEW, 5/22). McMillan added that the team "abandoned the banner idea over the weekend." McMillan: "We decided that it just wasn't practical" (PITTSBURGH POST-GAZETTE, 5/22).

VIEWING PARTY? The POST-GAZETTE reports the Penguins are "exploring the possibility of opening Mellon Arena so fans can go there to watch the Stanley Cup final games played in Detroit." A team official "confirmed the idea is under consideration," but said that "no decision has been made" (PITTSBURGH POST-GAZETTE, 5/22).


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