Brian France Discusses State Of NASCAR Sponsors, Manufacturers
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France Discusses Current NASCAR
Sponsors, Manufacturers In Q&A |
NASCAR Chair & CEO Brian France, in a Q&A with USA TODAY's Seth Livingstone, said of the viability of NASCAR's series sponsors, "We're optimistic (on Sprint). They have a different management team that has taken them in a different direction. ... We're very confident they're going to be around for a long time." France noted Nationwide is "beginning a seven-year agreement with our second series," and added, "Craftsman is leaving at the end of this year, so we're ... looking at a replacement for that national (truck) series." When asked if there is a "legitimate fear that a manufacturer like Dodge might decide to pull out, or others scale back," France said that is "always possible." But France added the manufacturers "realize this is one of the few places where they can showcase their products in a way that's very different from any other marketing opportunity. So, while their business challenges are significant ... we play a nice role in giving them a good marketing opportunity." France, when asked about the progress of NASCAR's plan to "return to its roots," said, "Our focus has been on what's happening on the race track. Letting drivers show even more emotion than they have in the past probably is a good thing." France, on the state of NASCAR's drug testing policy, "We have a very thorough policy that, like anything else, is going to get a review to see if we can improve it. The high points of our policy ... are that we can test anybody we want at any time and the punishments ... are very significant." France added, "If we can improve it, we'll announce something, probably later in the summer" (USA TODAY, 5/22).
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