ESPN Sports Poll: AFL Demographics
The ESPN Sports Poll, a service of TNS Sport, asks specific demographic information of all respondents. As the AFL season progresses, the following is a demographic profile of AFL fans, shown indexed to the U.S. population from January through December '07. For example, 32.4% of the U.S. population were AFL Fans in '07, compared to 27.8% in '06, while AFL fans are 27% more likely to be male than the general U.S. population (ESPN Sports Poll).
|
DEMOGRAPHIC
|
U.S. POP.
|
AFL FANS
|
INDEX
|
|
GENDER
|
n = 27,663
|
n = 8,879
|
|
|
Male
|
48.7
|
62.0
|
127
|
|
Female
|
51.3
|
38.0
|
74
|
|
AGE
|
n = 27,054
|
n = 8,774
|
|
| 12-17 |
10.8
|
17.5
|
162
|
| 18-24 |
11.3
|
15.8
|
140
|
| 25-34 |
16.1
|
16.9
|
105
|
| 35-44 |
14.8
|
14.5
|
98
|
| 45-54 |
20.1
|
16.8
|
84
|
| 55-64 |
11.6
|
8.2
|
71
|
| 65+ |
15.4
|
10.3
|
67
|
| RACE/ETHNICITY |
n = 26,412
|
n = 8,526
|
|
| White |
81.1
|
73.9
|
91
|
| African American |
12.1
|
18.4
|
152
|
| Hispanic |
13.4
|
16.0
|
119
|
| Other |
6.8
|
7.7
|
113
|
| HOUSEHOLD INCOME (AGE 18+) |
n = 18,313
|
n = 5,640
|
|
| Under $20,000 |
16.0
|
15.3
|
96
|
| $20,000-$29,999 |
14.8
|
14.6
|
99
|
| $30,000-$49,999 |
21.8
|
23.2
|
106
|
| $50,000-$99,999 |
31.0
|
31.3
|
101
|
| $100,000-$149,999 |
10.9
|
10.8
|
99
|
| $150,000+ |
5.6
|
4.8
|
86
|
| REGION |
n = 27,663
|
n = 8,879
|
|
| New England |
4.5
|
3.8
|
84
|
| Mid Atlantic |
13.6
|
11.8
|
87
|
| East North Central |
15.3
|
15.0
|
98
|
| West North Central |
6.5
|
5.9
|
91
|
| South Atlantic |
19.2
|
20.4
|
106
|
| East South Central |
6.4
|
6.3
|
98
|
| West South Central |
11.8
|
13.5
|
114
|
| Mountain |
6.9
|
8.2
|
119
|
| Pacific |
15.8
|
15.0
|
95
|
|
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