Discover Card Launching Spot To Coincide With WNBA Tip-Off
Discover Card on Saturday is launching a new TV spot in support of its
WNBA sponsorship that coincides with the league's opening weekend. The 30-second
spot, via Element 79, Chicago, is called "Slam Dunk" and features Fever
F Tamika Catchings. In the ad, Catchings faces off against 12-year-old world champion
tumbler Kiara Nowlin in a slam dunk competition. The spot will run throughout
the season during WNBA games on ABC and ESPN2. The TV spot will be supported
by in-arena and online executions (NBA).
TEAM MARKETING NOTES: In Detroit, Chris Silva reports the
WNBA Shock has turned to F Cheryl Ford "to be the face of the
franchise" after the offseason departure of F Swin Cash to the Storm. The
team is "asking more from [Ford], especially when it comes to off-the-court
duties." Ford appeared in the league's new marketing campaign concerning
"misconceptions about the WNBA," but when asked about making additional
commercials, Ford said, "Hey, I made one. I got my two minutes of fame"
(DETROIT FREE PRESS, 5/16)....In Seattle, Greg Johns notes the
Storm's marketing slogan this year is "The Perfect Storm," which deals
with the "convergence of new ownership, a loyal fan following and the addition
of big-time talent," including Cash and F Sheryl Swoopes (SEATTLE POST-INTELLIGENCER,
5/16).
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Mercury's Kelly Mazzante And Kelly Miller
Take Orders At Phoenix-Area McDonald's |
I'M LOVIN' IT: WNBA players on Thursday made appearances at
McDonald's restaurants in nine league markets as part of the QSR's national sampling
day to promote its new Southern Style Chicken Biscuit and Sandwich. The players
worked in various roles, including taking orders inside restaurants and delivering
orders through the drive-through window. McDonald's is sponsoring the league's
opening week, during which it will have its logo on all WNBA jerseys (THE
DAILY).
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