SportsBusiness Daily — Sports Business Resources — your sports business news and information source. Learn More
Advanced
Home About Us Advertise With Us Marketplace/Classifieds College & University Program Subscribe/Trial My Account

Wednesday
May 14, 2008
Print This Issue


 
MOST VIEWED STORIES
View the top 20 stories
 
Recent Issues
Sponsorships, Advertising & Marketing

Lewis Hamilton Close To Sponsorship Deals With Reebok, Pepsi

Hamilton Nearing Personal
Sponsorship Deal With Reebok
F1 driver Lewis Hamilton is "about to sign a personal sponsorship deal with Reebok"  that is thought to be worth US$19.4M over a minimum of three years, and he also is "in negotiations with Pepsi on a separate sponsorship deal that could be worth the same as the Reebok contract, or substantially more," according to Edward Gorman of the LONDON TIMES. Hamilton, who over the next five years will earn US$145.7M in basic salary from McLaren Mercedes, will have combined earnings that "take him just past" Galaxy MF David Beckham, whose salary and endorsement deals are "estimated to be a little more than [US$31.1M] a year." The Reebok deal makes Hamilton one of the company's "global brand ambassadors," along with Barcelona FC F Thierry Henry, Chelsea F Andriy Shevchenko and boxer Amir Khan. As part of the deal, Hamilton will be expected to "fulfil appearance commitments and other duties, in addition to the work he undertakes on behalf of McLaren" (LONDON TIMES, 5/14).

Related Stories By Company Related Stories By Sport
Reebok Inks Senators C Spezza To Deal
November 26, 2008 : SportsBusiness Daily

Colts' Wayne To Appear In New Reebok Ad
November 19, 2008 : SportsBusiness Daily

Sports Brands On "Marketing 50" List
November 19, 2008 : SportsBusiness Daily

PepsiCo Shifts Some Ad Duties To TBWA
November 18, 2008 : SportsBusiness Daily

Pepsi Promotes Jeff Dubiel
November 17, 2008 : SportsBusiness Daily

Jim Tucker Leaving GEM For IMG
December 1, 2008 : SportsBusiness Daily

Wheels & Deals
December 1, 2008 : SportsBusiness Daily

Johnson Not Likely To See Marketing Boost
November 19, 2008 : SportsBusiness Daily

Wheels & Deals
November 19, 2008 : SportsBusiness Daily

Layoffs Expected As NASCAR Hits Offseason
November 17, 2008 : SportsBusiness Daily

ALSO IN THIS SECTION


A Publication of Street & Smith's Sports Group
Privacy Policy - Terms of Service
© 2008 Street & Smith's Sports Group
All Rights Reserved