SportsBusiness Daily — Sports Business Resources — your sports business news and information source. Learn More

Friday
May 9, 2008
Print This Issue

Ratings Indicate De La Hoya-Forbes Bout Not Good Value For HBO

HBO Draws 2.5 Million Viewers For Last
Weekend's De La Hoya-Forbes Bout

The May 3 Oscar De La Hoya-Steve Forbes fight on HBO totaled 2.5 million viewers, which includes both the live event on Saturday night and the Sunday replay. For Saturday night's live event, HBO did a 4.7 coverage area rating and had 2.1 million viewers. The fight was not among the top 40 most-watched cable telecasts for the week ending May 4 (THE DAILY). MAXBOXING.com's Steve Kim wrote the rating on the surface "doesn't seem that bad," as it is around the same rating as the April 19 Joe Calzaghe-Bernard Hopkins match generated. The bout was "one of [HBO's] higher ratings in the past year or so." But HBO spent around $9M -- $7M for the show and $2M in marketing -- by opting to put it on the cable channel instead of PPV. Kim: "If you divide the money spent by HBO by the rating they procured, it may be among the worst values they have ever gotten dollar-for-dollar. ... What does this say about the public's appetite for De La Hoya-Mayweather II?" (MAXBOXING.com, 5/7).

Print This Article

Get A Free Trial To SportsBusiness Daily

Reader Comments

To post comments on this article, log in or register for a free trial.

Related Stories By Company

Related Stories By Sport

Pacquiao-Mayweather On The Horizon?
November 16, 2009 : SportsBusiness Daily

Pacquiao-Cotto Sees New Marketing Program
September 29, 2009 : SportsBusiness Daily

Mayweather-Marquez Gets 1 Million PPV Buys
September 28, 2009 : SportsBusiness Daily

"Joe Buck Live" Toned Down From Debut
September 24, 2009 : SportsBusiness Daily

Can Mayweather Be Boxing's Next Big Draw?
September 18, 2009 : SportsBusiness Daily

N.Y. Dismissed As Host For Boxing Match
November 17, 2009 : SportsBusiness Daily

Pacquiao-Mayweather On The Horizon?
November 16, 2009 : SportsBusiness Daily

Pacquiao Appeal Driving Cotto Bout
November 13, 2009 : SportsBusiness Daily

Tecate Going Big For Pacquiao-Cotto
November 11, 2009 : SportsBusiness Daily

Top Rank Eyes Cowboys Stadium Card
November 6, 2009 : SportsBusiness Daily

ALSO IN THIS SECTION

Go To Leagues & Governing Bodies

A Publication of Street & Smith's Sports Group.
Use of and/or registration on any portion of this site constitutes acceptance of our User Agreement (REVISED 2009-06-23) and Privacy Policy (REVISED 2009-06-23).

© 2009 Street & Smith's Sports Group and its licensors. All rights reserved.
The material on this site may not be reproduced, distributed, transmitted, cached or otherwise used, except with the prior written permission of Street & Smith's Sports Group.