Steinberg Having Impact On Dodgers Game-Day Activities
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Dodgers CMO
Charles Steinberg |
Dodgers Vice Chair & President Jamie McCourt said that the decision to hire CMO CHARLES STEINBERG last November was made to take advantage of his ability to create "an atmosphere in which families connect and create memories,” according to Helene Elliott of the L.A. TIMES. Steinberg is “trying to change Southern California tradition and get fans into Dodger Stadium hours before the first pitch.” Establishing a “corps of Dodgers ambassadors and picking kids to announce ‘It’s time for Dodger baseball’ or be an honorary batboy are … kid-centric ideas Steinberg implemented.” Steinberg: “Get the kids involved. Make them happy, make mom and dad happy and you build customer loyalty. Because good things will happen if kids, after a day at a ballgame, are saying, ‘Thank you mommy and daddy, you’re my heroes. That was the best day of my life.’” Staging “pregame autograph sessions with former Dodgers is another Steinberg idea to unite generations.” Meanwhile, at Dodger Stadium, the “music is livelier -- Steinberg oversees selections and mixes in favorite Beatles tunes -- and games incorporate frequent nods to Dodgers tradition, as in the opening day ceremony in which former greats walked out to their old positions without introduction.” Red Sox President & CEO Larry Lucchino, who worked with Steinberg with the Orioles, Padres and Red Sox, said Steinberg has an “uncanny ear for the fan and also the inherent sensibility of a fan because he has been in different positions all his life” (L.A. TIMES, 5/9).
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