Steinberg Having Impact On Dodgers Game-Day Activities
 |
Dodgers CMO
Charles Steinberg |
Dodgers Vice Chair & President Jamie McCourt said that the decision to hire CMO CHARLES STEINBERG last November was made to take advantage of his ability to create "an atmosphere in which families connect and create memories,” according to Helene Elliott of the L.A. TIMES. Steinberg is “trying to change Southern California tradition and get fans into Dodger Stadium hours before the first pitch.” Establishing a “corps of Dodgers ambassadors and picking kids to announce ‘It’s time for Dodger baseball’ or be an honorary batboy are … kid-centric ideas Steinberg implemented.” Steinberg: “Get the kids involved. Make them happy, make mom and dad happy and you build customer loyalty. Because good things will happen if kids, after a day at a ballgame, are saying, ‘Thank you mommy and daddy, you’re my heroes. That was the best day of my life.’” Staging “pregame autograph sessions with former Dodgers is another Steinberg idea to unite generations.” Meanwhile, at Dodger Stadium, the “music is livelier -- Steinberg oversees selections and mixes in favorite Beatles tunes -- and games incorporate frequent nods to Dodgers tradition, as in the opening day ceremony in which former greats walked out to their old positions without introduction.” Red Sox President & CEO Larry Lucchino, who worked with Steinberg with the Orioles, Padres and Red Sox, said Steinberg has an “uncanny ear for the fan and also the inherent sensibility of a fan because he has been in different positions all his life” (L.A. TIMES, 5/9).
|
Related Stories By Company
|
Related Stories By Sport
|
Jamie McCourt Seeks Dodgers Reinstatement
November 4, 2009 :
SportsBusiness Daily
Dodger Stadium $500M Renovation Delayed
October 30, 2009 :
SportsBusiness Daily
Jamie McCourt Faces Battle To Win Dodgers
October 30, 2009 :
SportsBusiness Daily
Jamie McCourt Lines Up Bid To Buy Dodgers
October 29, 2009 :
SportsBusiness Daily
Jamie McCourt Files For 50% Of Dodgers
October 28, 2009 :
SportsBusiness Daily
|
Fox' World Series Clincher Up 40%
November 5, 2009 :
SportsBusiness Daily
Selig Says '09 Was MLB's Greatest Season
November 5, 2009 :
SportsBusiness Daily
Yankees Win Prompts Tributes To The Boss
November 5, 2009 :
SportsBusiness Daily
BigTimeBats To Sponsor YES Parade Coverage
November 5, 2009 :
SportsBusiness Daily
World Series Game Five Up 10% On Fox
November 4, 2009 :
SportsBusiness Daily
|
|