SportsBusiness Daily — Sports Business Resources — your sports business news and information source. Learn More
Advanced
Home About Us Advertise With Us Marketplace/Classifieds College & University Program Subscribe/Trial My Account

Friday
May 9, 2008
Print This Issue


 
MOST VIEWED STORIES
View the top 20 stories
 
Recent Issues
Sports & Society

MLB To Raise Breast Cancer Awareness With Mother's Day Program

Several MLBers To Use Pink Bats As Part Of
Sunday's Breast Cancer Awareness Promotion
All MLB teams hosting a game this Sunday will celebrate Mother's Day with special in-park programs and a pink theme as part of the league's "Going to Bat Against Breast Cancer" initiative in support of Susan G. Komen for the Cure. MLB Charities has committed $50,000 to the organization through the program. Many MLBers will use pink Louisville Slugger bats during Sunday games, and select game-used and team-autographed bats will be auctioned on MLB.com at a later date, with net proceeds benefiting Komen for the Cure. Additionally, players will wear pink wristbands and pink titanium necklaces from MLB licensee Phiten, and pink ribbons will adorn player and on-field personnel uniforms. Pink ribbon logos also will be placed on the bases and commemorative home plates, and managers will use pink dugout lineup cards (MLB). Yankees SS Derek Jeter and 3B Alex Rodriguez were on ABC's "GMA" Thursday morning to promote the initiative. Rodriguez said, “Anytime you can give back and bring awareness to people, it’s a good thing” ("GMA," ABC, 5/8).

HAIRY SITUATION: In Chicago, Mark Gonzales reported White Sox CF Nick Swisher, P Bobby Jenks, C Toby Hall and P John Danks had their "facial hair painted pink for Mother's Day and to raise awareness of breast cancer." Hall said that some White Sox players also will "color their facial hair blue next month for Father's Day and to raise awareness of prostate cancer" (CHICAGO TRIBUNE, 5/8).

BOUNCING OFF THE WALLS: The AFL will honor mothers at all games this weekend with a ceremonial pink ball used during first- and second-half kickoffs and during a special coin toss presentation. The ball will feature a pink "S" stripe, laces and crosshairs. Autographed pink balls will be auctioned off on the league's official Web site, with some proceeds going to local charities (AFL).

Related Stories By Company Related Stories By Sport
Is MLB Free Agency Hurt By The Economy?
November 26, 2008 : SportsBusiness Daily

Suit May Force Delay For Marlins Ballpark
November 24, 2008 : SportsBusiness Daily

MLB Owners Approve Hal As Yankees Head
November 21, 2008 : SportsBusiness Daily

Dodgers, White Sox Spring Naming Rights
November 21, 2008 : SportsBusiness Daily

Volcker Talks Economy With MLB Owners
November 21, 2008 : SportsBusiness Daily

N.Y. Pressed Yankees For Free Luxury Suite
December 1, 2008 : SportsBusiness Daily

Blue Jays To Stay Out Of Free Agent Market?
December 1, 2008 : SportsBusiness Daily

Is MLB Free Agency Hurt By The Economy?
November 26, 2008 : SportsBusiness Daily

Mariners See First Financial Loss Since '99
November 25, 2008 : SportsBusiness Daily

Samson Says Ballpark Delayed Until 2012
November 25, 2008 : SportsBusiness Daily

ALSO IN THIS SECTION


A Publication of Street & Smith's Sports Group
Privacy Policy - Terms of Service
© 2008 Street & Smith's Sports Group
All Rights Reserved