MVP: Bryant's Award T-Shirt Sets Sales Record For First 24 Hours
NBAStore.com, which Tuesday began selling T-shirts commemorating
Lakers G Kobe Bryant's first career MVP award, sold more of Bryant's shirts in
the first 24 hours they were on sale than MVP T-shirts in previous years. The
shirt is made by adidas and retails for $19.99. Meanwhile, sales of all Lakers
merchandise on NBAStore.com and at the NBA Store in N.Y. since the beginning
of the '08 NBA Playoffs have seen a combined triple-digit sales increase compared
to the same period in '07. Bryant has been the best-selling player at both stores
since the start of the postseason. For the month of April, sales of NBA Playoffs
and division championship merchandise at NBAStore.com and the NBA Store increased
90% compared to last year (THE DAILY).
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