Demand, Price Of Bills T.O. Tickets May Heighten Fear Of Move
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Organizers Of Bills' Series In Toronto
Receive 180,000 Ticket Requests |
Organizers of the Bills' series of games at the Rogers Centre in Toronto yesterday announced that 180,000 ticket requests have been registered for the games. The first group of tickets will become available to randomly selected www.billsintoronto.com registrants during the week of May 19. The tickets will range from C$55-295 (THE DAILY). The GLOBE & MAIL’s David Naylor writes with just 30,000 seats available to the public, there "seems little doubt Canada’s first regular-season NFL game will be a sellout." Of the 54,000 seats at Rogers Centre available for NFL games, only 700 will be set at the low-end price of C$55, with “roughly 4,000 priced under [C]$100.” The overall average ticket price of C$183 -- excluding VIP seating --“dwarfs not just the [US]$51 average price in Buffalo but right across the NFL,” where the highest average ticket price last season was the Patriots’ US $91. In Toronto, seats in the lower bowl between the end zones and the 20-yard lines will be C$295 each. Naylor writes seeing the price of tickets in Toronto is “likely to heighten fear in Buffalo that the relocation of eight games over five years is merely the beginning of the Bills’ eventual move to Toronto” (GLOBE & MAIL, 5/8). In Toronto, Rob Longley writes the games are expected to sell out even with the high prices, which will "immediately catch the attention of NFL power brokers which will add to the attractiveness of future games here" (TORONTO SUN, 5/8). In Buffalo, Mark Gaughan writes a game in Toronto should gross more than US$13M in ticket sales, "more than three times what the Bills gross for tickets to a game" at Ralph Wilson Stadium." That "does not include revenue from luxury boxes, advertising, concessions or parking" (BUFFALO NEWS, 5/8).
SOME PRICES STILL TO COME: In Toronto, Rick Matsumoto notes while the price of the VIP seats between the 20-yard lines and the 200 level has yet to be set, "speculation is that they will command anywhere from [C]$350-500 as part of a package that could include parking and other enticements" (TORONTO STAR, 5/8).
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