SportsBusiness Daily — Sports Business Resources — your sports business news and information source. Learn More
Advanced
Home About Us Advertise With Us Marketplace/Classifieds College & University Program Subscribe/Trial My Account

Thursday
May 8, 2008
Print This Issue


 
MOST VIEWED STORIES
  1. Boras, Manfred Talk About Finances Escalate
  2. Will Handball Harm Henry's Marketability?
  3. Franchise Notes
  4. People & Personalities
  5. San Diego State AD Jeff Schemmel Resigns
View the top 20 stories
 
Recent Issues
Sports Media

MSG Planning Special Upfront Presentation To Hype All Assets

MSG Looking To Leverage All Its Assets
During Its First-Ever Upfront Presentation
MSG this spring is planning for the first time an "upfront presentation" for N.Y.-based advertisers, according to John Ourand in this week's SPORTSBUSINESS JOURNAL. While traditional upfronts "deal with selling advertising on TV and other media," MSG plans to "hype everything it controls," including its teams, its entertainment assets and its media platforms. MSG has "not settled on an agenda" or a date for the event but said that it will be held in late May or early June. MSG execs "want to stage the upfront at the Garden, possibly tied to a live event, which they believe is the best way to showcase the power" of the venue. MSG execs "thought that the best way to tell its story would be to capitalize on the upfront season, when ad and sponsorship buyers are prepared to receive these types of pitches." The execs during the presentation plan to "tug on the buyers' emotions by having them remember the first time they attended an event at the Garden" (SPORTSBUSINESS JOURNAL, 5/5 issue).

Print This Article

Get A Free Trial To SportsBusiness Daily

Reader Comments

To post comments on this article, log in or register for a free trial.

Related Stories By Company Related Stories By Sport
MSG Counting Down College BBall Moments
November 18, 2009 : SportsBusiness Daily

Delta Inks Signature Deal With MSG
October 20, 2009 : SportsBusiness Daily

Weather Forces Nets To Alter Open Coverage
September 14, 2009 : SportsBusiness Daily

Tennis Channel Upset With New HS Channel
September 11, 2009 : SportsBusiness Daily

Cablevision Launching HS Sports Channel
September 10, 2009 : SportsBusiness Daily

ALSO IN THIS SECTION


Go To Leagues & Governing Bodies

A Publication of Street & Smith's Sports Group.
Use of and/or registration on any portion of this site constitutes acceptance of our User Agreement (REVISED 2009-06-23) and Privacy Policy (REVISED 2009-06-23).

© 2009 Street & Smith's Sports Group and its licensors. All rights reserved.
The material on this site may not be reproduced, distributed, transmitted, cached or otherwise used, except with the prior written permission of Street & Smith's Sports Group.