MLBAM Promoting Latest "Indiana Jones" Movie Through MLB.com

MLBAM Inks Deal To Promote May 22 Opening Of Latest "Indiana Jones" Film

REACTION ON THE BLOGOSPHERE: AOL FANHOUSE's Will Brinson wrote, "One would think that Bud Selig learned his lesson already based on the negative reaction from fans during baseball's attempt to snare them in the web -- pardon the horrible pun -- of making money off movie studios" (FANHOUSE.AOL.com, 5/4). The BIZ OF BASEBALL's Maury Brown wrote four years after the "Spider-Man" situation, the "idea of promoting a movie along with baseball is alive and well, if only for the fact that the promotion is less intrusive: it’s not on the field of play. … Interested in hearing about how television, and other activities might play into the promo" (BIZOFBASEBALL.com, 5/6). DEADSPIN.com's Rick Chandler: "I expect to see ads on the periphery of my baseball schedule, but within the schedule itself? It's just one small step from that to Doritos ads on players' uniforms" (DEADSPIN.com, 5/5). BROOKLYNMETFAN.com wrote, "We should be thankful they didn’t put spider webbing on the bases like they threatened to do for ["Spider-Man 2"] but if Hollywood has encroached onto the schedule like this can the bases be safe for long?" (BROOKLYNMETFAN.com, 5/6).

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