Sponsors Of Super Bowl XLV Host Committee Announced
The North Texas Super Bowl XLV Host Committee yesterday announced its membership, logo and list of $1M donors, as it prepares for the 2011 game, according to Jeff Mosier of the DALLAS MORNING NEWS. Host Committee member Ross Perot Jr., who along with Fox' Troy Aikman will work on fundraising, said that he “wants the Super Bowl to be so spectacular the NFL will be asking [Cowboys Owner] Jerry Jones: ‘How soon can we come back?’” Perot’s Hillwood Development Corp. is one of four $1M founding sponsors, along with the Dallas Convention & Visitors Bureau, the Staubach Co. and lawyer Ted Skokos and his wife Shannon. These sponsors will receive a “seat on the host committee, luxury suite for 16 at Super Bowl XLV, 50 additional game tickets, charter buses and limousines and invitations to parties at the homes” of Host Committee Chair Roger Staubach and Jones. There will be other sponsorship levels, but those “haven’t been created yet.” The Host Committee “expects to complete its budget this year, but previously, organizers said they expected to spend about $30[M] for activities such as transporting the media and league officials, entertaining VIPs and sponsoring public and private Super Bowl events.” The “goal of 15 founding sponsors would pay for half of that. Much of the rest could be paid for with a partial refund of the sales tax generated before and during the game, similar to what was done" for Super Bowl XXXVIII in Houston in '04. The Host Committee also “expects to make an announcement in the fall about the creation of a Youth Education Town, an education and youth recreation center in an at-risk neighborhood” (DALLAS MORNING NEWS 5/6).
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