NFL Draft Saturday Viewership Up On NFL Net, Down on ESPN
ESPN's coverage of the '08 NFL Draft averaged 5.0 million viewers (3.9 coverage rating) from 3:00-8:00pm ET on Saturday, down 1.2% from 5.1 million viewers (4.3 coverage rating) last year. On the NFL Network, Saturday coverage from 3:00-9:30pm drew 496,000 viewers (0.9 coverage rating), which is up 41.7% from 350,000 viewers (0.7 coverage rating) last year. From 3:00pm-6:30pm ET, when the first round of the draft aired, NFL Network averaged 572,000 viewers (1.0 coverage rating) (THE DAILY).
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NFL DRAFT VIEWERSHIP
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NET
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SAT. '08
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SAT. '07
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% +/-
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SUN. '08
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SUN. '07
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% +/-
|
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ESPN
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5,034,000
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5,096,000
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-1.2%
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2,100,000
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1,795,000
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17.0%
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NFLN
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496,000
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350,000
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41.7%
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282,000
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179,000
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57.5%
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DOWN IN MILWAUKEE: ESPN's coverage Saturday earned a 5.4 HH rating and 48,114 HHs in the Milwaukee market, down 8.5% and 7.6%, respectively, from a 5.9 HH rating and 52,097 HHs last year (MILWAUKEE JOURNAL SENTINEL, 4/30).
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