Checkers/Rally's Exits NASCAR, Other Motorsports Deals
Checkers/Rally's has been "released from its position as the official burger of NASCAR, creating an opening in the QSR category," according to Michael Smith of SPORTSBUSINESS JOURNAL. NASCAR called the separation a "mutual decision." Checkers/Rally's also has "exited its sponsorships" of the IndyCar Series Indianapolis 500, NASCAR Sprint Cup Series Allstate 400 at the Brickyard and Indianapolis Motor Speedway. All of Checkers/Rally's motorsports deals were "scheduled to run through the 2009 season." NASCAR has "turned its attention to filling the QSR category," and NASCAR Managing Dir of Corporate Marketing Brian Corcoran is "spearheading the effort to find a brand with a national footprint" (SPORTSBUSINESS JOURNAL, 4/21 issue).
|
Related Stories By Company
|
Related Stories By Sport
|
Jimmie Johnson Falling Short With Fans
November 20, 2009 :
SportsBusiness Daily
Wheels & Deals
November 16, 2009 :
SportsBusiness Daily
First Time, Long Time With Dave Moody
November 13, 2009 :
SportsBusiness Daily
France Wants Drivers To Show Personality
November 12, 2009 :
SportsBusiness Daily
Wheels & Deals
November 12, 2009 :
SportsBusiness Daily
|
Jimmie Johnson Falling Short With Fans
November 20, 2009 :
SportsBusiness Daily
Power To Compete In IndyCar Full-Time In '10
November 20, 2009 :
SportsBusiness Daily
Mercedes' Brawn Takeover A No-Brainer
November 17, 2009 :
SportsBusiness Daily
Ashley Force Hood Becoming Big Brand
November 17, 2009 :
SportsBusiness Daily
Wheels & Deals
November 16, 2009 :
SportsBusiness Daily
|
|