Candace Parker Signs Endorsements With Gatorade, Adidas
 |
Parker Signs Endorsement
Deals With adidas, Gatorade |
WNBA Sparks rookie F Candace Parker has signed a multi-year sponsorship agreement with Gatorade, Parker's first professional endorsement. Parker joins Gatorade's growing roster of female athletes, including WTAer Maria Sharapova, volleyball player Kerri Walsh and former U.S. national soccer team member Mia Hamm. The deal was completed by Gatorade Dir of Sports Marketing Scott Paddock and Goodwin Sports Management President Eric Goodwin (Gatorade). Meanwhile, CNBC's Darren Rovell reports Parker also has signed a multi-million dollar shoe deal with adidas, though sources said that Parker "won't immediately have an Adidas signature shoe." Parker will be adidas' seventh basketball brand endorser, and will be "incorporated in basketball advertising." She also could "become the women's face of Adidas' training campaign" (CNBC.com, 4/22).
|
Related Stories By Company
|
Related Stories By Sport
|
UCF-Adidas Spat May Head To Court
November 6, 2009 :
SportsBusiness Daily
Jordan Wears Nike; adidas Ending UCF Deal
November 5, 2009 :
SportsBusiness Daily
Murray Signs Five-Year Deal With adidas
November 4, 2009 :
SportsBusiness Daily
Should Marcus Jordan Give Up Nike Request?
October 26, 2009 :
SportsBusiness Daily
adidas-UCF Deal Could Be Strained By Jordan
October 22, 2009 :
SportsBusiness Daily
|
UCF-Adidas Spat May Head To Court
November 6, 2009 :
SportsBusiness Daily
Teams H1N1 Vaccinations Examined
November 6, 2009 :
SportsBusiness Daily
ESPN Interested In March Madness Rights
November 5, 2009 :
SportsBusiness Daily
Jordan Wears Nike; adidas Ending UCF Deal
November 5, 2009 :
SportsBusiness Daily
Maple Leafs, Raptors Receive H1N1 Vaccine
November 5, 2009 :
SportsBusiness Daily
|
|
