What I Like... With NHL Senior Exec VP Ed Horne
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| NHL's Ed Horne |
In our continuing series, SportsBusiness Daily/SportsBusiness Journal asks top sports execs for their thoughts, ideas, aspirations and likes. Today, NHL Senior Exec VP/Communications, Entertainment & Club Business ED HORNE.
A business deal I admire: GEORGE STEINBRENNER buying the Yankees for $10M.
A story that bears watching: Where will the newspaper industry be in five years?
An insight: Control the things you can, because there are so many things in life and business that you can't.
An influential person in my career: GARY BETTMAN.
An out-of-the-box idea: Satellite radio.
A timeless idea: Parents bringing their children to afternoon games.
A marketing idea: The iPod.
A TV ad campaign: The Geico cavemen -- ridiculous but memorable.
A business solution: Blackberry, both the best and worst device ever created.
A recent hire: JOHN MCDONOUGH, by the Chicago Blackhawks.
A brand: Altoids. The brand they built on a very limited budget is remarkable.
A trend: Authenticity/honesty in communicating to consumers.
An innovation: Slingbox -- amazing technology.
A pro sports business initiative: Regular-season games in Europe. Fans know the difference between games that count and those that don't.
A college sports business initiative: The explosive growth of the Final Four.
A decision-maker: BRANCH RICKEY.
A competitor's idea: The NBA Cares All-Star Day of Service.
An idea I wish I had thought of: GPS. I don't know what I ever did without it!
A fantasy job: Coaching an NCAA Division I hockey team.
My job: Every day is different. Even on the tough days, it's better than most anything else I could imagine.
Sports: No matter how many games I watch, I always see something I've never seen before.
Sports business: The warp-speed evolution, not only season-to-season but day-to-day, is remarkable.
Pro sports: These athletes make incredibly difficult things look so easy that anybody could do them.
College sports: The energy, the passion, the bands.
Competing in this business: The competition is always internal -- to be better than I was yesterday.
The future of sports business: Globalization is only a matter of time. The sports world is getting smaller by the second.
People: Who say what they mean.
That would surprise those who know me: I studied SHAKESPEARE, and while it was a long time ago, it influenced my decision to become an English major.
Above all else: Hanging out with my family.
Hero: WILLIE O'REE, who broke the color barrier in hockey, but more importantly never stops giving back.
Players: NHL players, because they are the best in all of sports.
City: New York -- the center of everything.
Possession: Cuff links from my great-grandfather.
Memento: Hockey puck from the 1988 Olympic Winter Games in Calgary.
Time of year: Stanley Cup playoffs.
Music: Dave Matthews Band.
Author: KEN FOLLETT.
Gadgets: Noise reduction headphones and video iPod.
Chores: Chauffeuring teenagers from rink to rink.
Hobbies: I need some new ones.
Movie: "Juno," directed by JASON REITMAN, a huge hockey fan.
TV: "SNL."
Concerts: Anything outdoors.
Food: Mostly protein.
Vacation spot: Bahamas.
Aftershave: Not a chance.
Singer: JAMES TAYLOR.
Quote: Try to get along with everyone -- life is a very long time.
What I would like to change: The overdependence on antiquated metrics, such as Nielsen ratings.
To see different: Focus in the sports pages on the games, not the business.
To reinvent: The All-Star Game concept/format in all sports.
To eliminate: My commute.
What I don't like in sports: Enough is never enough. A team has to win the title and then make sure it doesn't screw up the parade.
In business: The intense short-term focus. It takes some of the fun out of it.
In sports business: With a 24-hour news cycle and a 12-month marketing cycle, there simply is no time to catch your breath.
In sports media: Not enough positive stories get told.
In sports marketing: All the clutter. It's hard to break through.
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