Marketplace Roundup
BMO Financial Group has signed a one-year agreement to title sponsor all 30 MLS Toronto FC TV broadcasts for the '08 season on the CBC, Rogers Sportsnet and The Score. The deal is the first broadcast sponsorship for Toronto FC. BMO already owns the naming rights to the team's BMO Field and is the sponsor of the team's jerseys. BMO also has extended through June 2011 its agreement with Maple Leaf Sports & Entertainment to be the official bank of the Maple Leafs, Raptors, AHL Toronto Marlies, Air Canada Centre and Ricoh Coliseum. BMO will remain the season title sponsor of all the teams (MLSE).
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Las Vegas' Planet Hollywood Looking
To Make Boxing Part Of Hotel's Appeal |
PACKING A PUNCH: In L.A., Lance Pugmire reported Planet Hollywood Founder Robert Earl spent $9M for the rights to host Saturday's Joe Calzaghe-Bernard Hopkins boxing match, and promoter Bob Arum said that Earl is "legitimately 'enthusiastic' about making boxing part of his hotel's appeal." Planet Hollywood in July will host an upcoming junior welterweight title match for its 7,000-seat theater, and Earl said that ultimately he hopes to construct a larger arena (L.A. TIMES, 4/19).
NOTES: Puma has signed a footwear and apparel deal with PGA Tour player Jeff Overton, the company’s first with an American golfer. The 24-year-old Overton is repped by Gaylord Sports and previously wore Under Armour apparel (Jon Show, SportsBusiness Journal)....Dickies has expanded its partnership with Richard Childress Racing (RCR) to include associate sponsorship of RCR's No. 29 Sprint Cup Series Chevrolet driven by Kevin Harvick (RCR)....SI's Arash Markazi writes about going behind the scenes of Cavaliers F LeBron James' latest commercial shoot for Vitaminwater. James, who plays an attorney in the spot, arrived an hour late and had not rehearsed his lines, but was "nearly flawless during the four-hour shoot" (SI, 4/21 issue).
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