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April 18, 2008
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Blog Hound: Tiger Woods To Be Out For A Month

With Tiger Woods out of the action for at least the next month due to a knee surgery, bloggers discuss the impact his absence will have on PGA Tour TV ratings and attendance levels at the Wachovia Championship and The Players.

VBulletin
Posted by: Panther Paul

“Tickets are already bought so the Wachovia won't suffer too bad other than concessions and such. Just means I'll be able to walk up and buy a ticket cheaper on Tuesday and Sunday.”

The Golf Blog
Posted by: mulligan

“Tim Finchem just saw the TV ratings go down and expressed his ‘disappointment’ that Tiger could not play in these tournaments, but you know, health comes first.”

Roughing It
Posted by: dp

“The Wachovia Championship in Charlotte is already sold out. I would argue that revenues will increase as more people will hit the concessions rather than follow Tiger around. I'm pulling for the Lake Nona boys anyway.”

Football Guys
Posted by: Trey

“There go the PGA’s ratings for the next month…”

Golf Nation
Posted by: Samuel Chi

“Don’t think for a second that Finchem didn’t consider this a big-time dis.”

BUILDING THE BUZZ: Sports Media Challenge's Buzz Manager analyzed the online discussion about Woods. Bloggers who felt his absence from the Tour for the next month would somehow have a positive effect on the game were tallied as such. Bloggers who felt Woods’ injury would damage the sport were counted as negative. See www.sportsbusinessdaily.com for more info.

The topic ranked 8 out of 10 on the buzz, indicating a high level of interest among sports bloggers.

  • The majority of bloggers believe that ticket sales will decrease tremendously over the next month. These fans believe golf loses its star power and therefore its appeal when Tiger is absent from a tournament.
  • Some fans are more concerned about Woods' career than his immediate future. They’re hoping that his knee recovers so he can continue his quest to win the most major tournaments in golf history. These fans think golf will be hurt more by Woods failing to achieve this historical mark than simply missing a few upcoming tournaments.
  • Only a few bloggers perceive Woods' absence as a positive for golf. They are excited to see which golfers can take the reins as the “world’s best player” while Woods is recovering. The early predictions have been Phil Mickelson and, surprisingly, Ian Poulter.

 

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