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April 18, 2008
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Final Nielsen Ratings From Recent Sports Events

The following lists final Nielsen ratings from recent sports events (THE DAILY).

SHOW
DATE
NET
TIME
RAT/SHR
"Links to Legends" (taped)
4/12
CBS
1:30-2:30pm
0.7/2
"Eighties at Augusta" (taped)
4/12
CBS
2:30-3:30pm
1.4/4
Golf: The Masters: Third Round
4/12
CBS
3:30-6:00pm
5.6/13
MLB: (regional) (Yankees-Red Sox, 95%)*
4/12
Fox
3:51-8:00pm
2.7/6
NASCAR Sprint Cup: Subway Fresh Fit 500
4/12
Fox
8:56pm-12:09am
4.4/8
NHL: Stanley Cup Playoffs: Western Conference
Quarterfinals: Predators-Red Wings: Game Two
4/12
NBC
2:00-5:00pm
0.8/2
Ironman World Championship 70.3 (taped)
4/12
NBC
5:00-6:00pm
0.7/2
"NBA Countdown"
4/13
ABC
12:30-12:56pm
1.0/3
NBA: Raptors-Pistons
4/13
ABC
12:56-3:30pm
1.6/4
NBA: Spurs-Lakers
4/13
ABC
3:30-6:00pm
2.4/5
"Jim Nantz Remembers Augusta:
The 1978 Masters"
4/13
CBS
1:30-2:30pm
1.4/4
Golf: The Masters: Final Round
4/13
CBS
2:30-6:00pm
8.6/18
National Heads Up Poker Championship (taped)
4/13
NBC
12:00-2:00pm
1.1/3
NHL: Stanley Cup Playoffs: Eastern Conference Quarterfinals: Flyers-Capitals: Game Two
4/13
NBC
2:00-4:31pm
0.8/2
Gymnastics: Pacific Rim Championships (taped)
4/13
NBC
4:31-6:00pm
1.0/3

* = game was delayed for rain for a total of two hours and 11 minutes

SHOW
DATE
NET
TIME
U.S. AREA
COV. AREA
VIEWERS (000)
NCAA Women's Basketball Tournament: Regional Finals:
North Carolina-LSU
3/31
ESPN
7:35-9:44pm
1.0
1.2
1,497
NCAA Women's Basketball Tournament: Regional Finals: Stanford-Maryland
3/31
ESPN
9:44-11:42pm
1.0
1.2
1,397
NCAA Women's Basketball Tournament: Regional Finals: Connecticut-Rutgers
4/1
ESPN
9:05-11:03pm
1.4
1.6
2,025
NCAA Women's Basketball Tournament: Regional Finals: Tennessee-Texas A&M
4/1
ESPN
7:00-9:05pm
1.2
1.5
1,781
NBA: Warriors-Mavericks
4/2
ESPN
9:36-11:58pm
1.1
1.3
1,394
NBA: Bulls-Cavaliers
4/3
TNT
8:14-10:51pm
1.0
1.2
1,354
NCAA Basketball: NIT Championship: Ohio State-UMass
4/3
ESPN
7:00-9:08pm
1.0
1.1
1,375
College Basketball Slam Dunk
& Three-Point Contest
4/3
ESPN
9:08-11:08pm
0.9
1.1
1,381
NBA: Mavericks-Lakers
4/4
ESPN
10:31pm-1:15am
1.5
1.7
2,073
NASCAR Nationwide Series:
O'Reilly 300
4/5
ESPN2
3:01-5:32pm
1.5
1.8
2,220
NCAA Women's Basketball Tournament: National Semifinals: Tennessee-LSU
4/6
ESPN
9:32-11:40pm
2.4
2.8
3,603
NCAA Women's Basketball Tournament: National Semifinals:
Stanford-Connecticut
4/6
ESPN
7:00-9:06pm
1.8
2.1
2,809
MLB: "Sunday Night Baseball": White Sox-Tigers
4/6
ESPN2
8:00-10:56pm
1.4
1.6
2,151

OH CANADA: Raptors' regular-season audiences on TSN, Rogers Sportsnet and the Score grew for the second consecutive season. TSN averaged 164,000 viewers for 21 games (+6%), Sportsnet averaged 150,000 for 12 games (+13%) and the Score averaged 119,000 viewers for 30 games (+7%). The CBC, in its first year as a Raptors broadcaster, topped all Canadian nets with 181,000 viewers for seven Sunday afternoon telecasts (Toronto GLOBE & MAIL, 4/16)….French-language sports net RDS has "reeled in more Quebec viewers than the CBC has countrywide" with its broadcasts of the Canadiens-Bruins first round Stanley Cup playoff series. For the first four games, RDS averaged 1.6 million viewers and had a Quebec market share around 40%, while the CBC says it averaged 1.4 million viewers across Canada (HAMILTON SPECTATOR, 4/18).

BALLS & STRIKES: ESPN has averaged 2.0 million HHs for its first four MLB broadcasts this season, up 52% from 1.3 million HHs for the first five games of '07 (ESPN)….Last Sunday's Brewers-Mets game on FSN Wisconsin earned a 9.2 HH rating (82,000 HHs), while the same matchup last Saturday on the net earned a 7.9 rating and 70,000 HHs (MILWAUKEE JOURNAL SENTINEL, 4/15).

THE MASTERS: Last weekend, CBS averaged a 7.3/16 Nielsen rating and 11.0 million viewers for its two telecasts of The Masters, down 3.9% and 7.6%, respectively, from a 7.6/18 and 11.9 million viewers last year (THE DAILY). ESPN's coverage of the tournament on Thursday and Friday delivered 20% more HHs and more than double the audience of men 18-34 then USA's coverage last year (THE DAILY). Last Sunday's final round had a 9.8 HH rating on WDJT-CBS  in Milwaukee (87,000 HHs), peaking at a 15.2 rating and 135,000 HHs in the 6:15-6:30pm CT window (MILWAUKEE JOURNAL SENTINEL, 4/15).


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