Cavaliers Launch Playoff Marketing Campaign With Alltel
By Eric Fisher, Staff Writer, SportsBusiness Journal
 |
Alltel Helps Cavaliers Launch
Playoff Marketing Campaign |
The Cavaliers have launched their playoff marketing campaign, entitled "Rise Up and Cheer," through a new partnership with Alltel Wireless. The campaign marks the club’s first meaningful entry into mobile for a marketing campaign and extends last spring’s Rise Up promotional effort. The Cavaliers-Alltel alignment will include wireless news updates on the postseason, notification of special team-organized fan events and watch parties, the distribution of a dedicated “Rise Up And Cheer” mobile wallpaper and several giveaway offers. The Cavaliers also will give away “Rise Up and Cheer” cards at their Eastern Conference quarterfinal Game 1 against the Wizards Saturday, with playoff tickets and other prizes given to fans displaying the most creative display of their cards on cavs.com.
|
Related Stories By Company
|
Related Stories By Sport
|
LeBron Interested In Europe For $50M/Year
August 6, 2008 :
SportsBusiness Daily
Ticketmaster Suing Cavaliers, Flash Seats
July 14, 2008 :
SportsBusiness Daily
Cavs Launch New Social Networking Site
May 12, 2008 :
SportsBusiness Daily
Papa John's $0.23 Promotion Backfires
May 9, 2008 :
SportsBusiness Daily
Rockets-Veritix Deal Includes Playoff E-Tix
April 18, 2008 :
SportsBusiness Daily
|
Pistons Owner Davidson Q&A With Free Press
September 5, 2008 :
SportsBusiness Daily
Stern Kicks Chalmers, Arthur Out Of Program
September 5, 2008 :
SportsBusiness Daily
Thunder Set Sales Merchandise Records
September 5, 2008 :
SportsBusiness Daily
Oklahoma City Thunder Unveil Name, Logo
September 4, 2008 :
SportsBusiness Daily
Blazers Look To Fill Void Left By Sonics
September 4, 2008 :
SportsBusiness Daily
|
|
