Cowboys, AT&T In "Serious" Talks About Stadium Naming Rights
 |
Cowboys In Stadium Naming-
Rights Talks With AT&T |
The Cowboys are in "serious discussions with AT&T Corp. to name their new $1[B] stadium AT&T Field," according to Engel & Ahles of the FT. WORTH STAR-TELEGRAM. The deal would include a media rights component that would allow the team and AT&T to "almost exclusively distribute Cowboys content on local television, radio, Internet and wireless devices." Terms of the potential deal were unavailable. A document entitled "AT&T Field Naming Sponsorship and Media Rights Agreement" indicates the deal would "prohibit any sponsorship deals with any major competitor of AT&T" and allow the team to "terminate the agreement if AT&T goes into bankruptcy." Also, AT&T could "opt out of the contract if the Jones family sells the franchise." The media-content rights would make this deal "broader than other naming-rights agreements." The team would create 10 hours of "exclusive content that will be distributed by AT&T over the company's Internet, wireless, cable and satellite television services." Also, the Cowboys would give AT&T $1M annually to "distribute exclusive content each year." The contract would include distribution through any technology outlet created in the future. Cowboys Dir of Corporate Communications Brett Daniels said the club does not have any naming rights deal in place. AT&T spokesperson Sarah Andreani did not comment on the company's negotiations with the Cowboys, but did say that the company "is regularly approached about naming rights to the stadium" (FT. WORTH STAR-TELEGRAM, 4/12). In Dallas, Calvin Watkins reported Cowboys Owner Jerry Jones has talked to "numerous Fortune 500 companies in the [U.S.] and overseas" about buying the naming rights, and Arlington Mayor Dr. Robert Cluck said, "I do believe AT&T is one they have talked to." But Andreani said, "We absolutely do not have a naming-rights agreement with the Cowboys" (DALLAS MORNING NEWS, 4/13).
|
Related Stories By Company
|
Related Stories By Sport
|
Top Rank Eyes Cowboys Stadium Card
November 6, 2009 :
SportsBusiness Daily
Cracks In Concrete At Yankee Stadium
October 26, 2009 :
SportsBusiness Daily
Amway To Sponsor Magic's Practice Jerseys
October 22, 2009 :
SportsBusiness Daily
IMG, Cowboys, Yankees Forming IMG-Legends
October 7, 2009 :
SportsBusiness Daily
Cowboys' Party Pass Area Less Crowded
September 29, 2009 :
SportsBusiness Daily
|
John Riggins Bashes Dan Snyder
November 6, 2009 :
SportsBusiness Daily
WAC Hires PR Firm To Help Boise State
November 5, 2009 :
SportsBusiness Daily
Randy Lerner Opens Up About Browns
November 5, 2009 :
SportsBusiness Daily
Touchdown Jacksonville Revived To Aid Jags
November 5, 2009 :
SportsBusiness Daily
Browns Refuse To Publicly Discuss Kokinis
November 4, 2009 :
SportsBusiness Daily
|
|
