ISC Reports Narrow 1.2% Increase In Profit For Q1

LATE TO THE GATE: NASCAR SCENE's Bob Pockrass reported ISC had "less-than-expected admission revenues from Martinsville Speedway two weeks ago and is anticipating a challenging environment for ticket sales the rest of the season." ISC COO John Saunders said that the company's "overall prerace ticket sales are behind in the 'high single-digits' from last year," adding that fans are "deciding later to buy tickets." Saunders: "Our trends right now are down." Saunders also said that ISC "might need to spend more in promotions and advertising." Pockrass reported Speedweeks at ISC's Daytona Int'l Speedway had "more than a [5%] increase in attendance for the 150-mile qualifying races and more than a 5[%] increase in combined attendance" for the Nationwide and Craftsman Truck Series events. ISC has "sold race entitlements for all but one Sprint Cup and two Nationwide races, compared with three Cup and two Nationwide races remaining a year ago." Meanwhile, ISC has "spent $1[M] in preparing for Kentucky Speedway's appeal of the track's antitrust lawsuit against NASCAR and ISC" (SCENEDAILY.com, 4/9).

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