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April 10, 2008
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Nielsen Ratings Trend For Weekend Coverage Of The Masters On CBS

The first of the PGA Tour's four majors gets underway today with coverage of the first round of The Masters. CBS has broadcast some portion of the tournament since '56, and ESPN this year takes over coverage from USA Network of the first two rounds. The following lists a weekend average Nielsen ratings trend for The Masters on CBS since Tiger Woods won his first green jacket in '97 (THE DAILY).

YEAR
AVG. RATING
% +/-
AVG. VIEWERS
WINNER
TIGER
'07
7.6
10.1%
11,900,000
Zach Johnson
T2
'06
6.9
-13.8%
9,940,000
Phil Mickelson
T3
'05
8.0
19.4%
11,818,000
Tiger Woods
1
'04
6.7
-2.9%
10,274,000
Phil Mickelson
T22
'03
6.9
-14.8%
9,517,000
Mike Weir
T15
'02
8.1
-24.3%
11,413,000
Tiger Woods
1
'01
10.7
40.8%
14,992,000
Tiger Woods
1
'00
7.6
-3.8%
10,123,000
Vijay Singh
5
'99
7.9
-8.1%
10,583,000
Jose Maria Olazabal
T18
'98
8.6
-23.2%
12,448,000
Mark O'Meara
T8
'97
11.2
47.4%
15,848,000
Tiger Woods
1

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