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April 10, 2008
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RCR's Childress Says Hicks A Potential NASCAR Investor

Hicks Expressing Interest In Becoming
An Investor To A NASCAR Team
Richard Childress Racing (RCR) Owner Richard Childress believes MLB Rangers Owner and English Premier League Club Liverpool co-Owner Tom Hicks "would be a welcome addition to the roster of current team owners, possibly as one of his partners," according to Bob Margolis of YAHOO SPORTS. Hicks has expressed a "real interest" in NASCAR and has been spotted alongside Childress at some NASCAR events. Childress: "Tom, whenever he gets ready, is the kind of guy we'd welcome because he's the kind of person who understands competition in sports and dealing with the athletes. ... They have such a great marketing group themselves. I think that we could do a lot of things together." Childress said of attracting investors to help the team's bottom line, "The sponsorship dollars today is probably somewhere, maybe [60-70%] of your income. There's a lot of other ways you have to make your money to keep this thing above water."

TOO MUCH OF A GOOD THING? Childress "isn't sure whether this current crop of new investors is a good thing for NASCAR." Childress added, "I can see if the sport and the trend goes like I see it going, it may be five years, it may be 10 years, but you're going to have 10, 12, 14 car owners. And if you've got 11 of them, you've got 44 cars in the field." More Childress: "So then, those 11 guys can sit right in this room right here and say, 'You know, that damn purse really ain't being divided right. Or the TV money. Or we don't like this.' If you've got 40 car owners, it's a whole lot harder to get them to go in one direction. When you get it down to 11, say a 44-car field, it makes a huge difference." Childress, who will add a fourth car to RCR in '09, "sees the demise of the single-car team owner, primarily due to the increased operating costs that otherwise can be spread out amongst four teams." Childress: "We don't want our company sitting back here three years from now saying, 'Damn, we should have done four teams. Now you can't get this, you can't get that. All this stuff is gone." Margolis notes there is "one thing that takes some of the enjoyment out of the sport'' for Childress. Childress: "The politics is what will run me out of the sport. It's just (expletive)" (SPORTS.YAHOO.com, 4/10).


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