Kansas-Memphis Ratings On Par With '07 In Adults 18-49
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CBS Earns Similar Ratings For Kansas-Memphis
NCAA Championship As '07 Title Game |
CBS' coverage of Monday's Kansas-Memphis NCAA men's basketball National Championship game was seen by an average of 19.5 million viewers and earned a 7.3/19 Nielsen rating among adults 18-49, nearly identical to the 7.2/19 from the '07 Florida-Ohio State title game. For the entire tournament, CBS averaged a 3.2 rating in adults 18-49, down slightly from a 3.3 last year (THE DAILY). DAILY VARIETY's Rick Kissell reports the game lifted CBS to "its best numbers since the 2007-08 season fouled out thanks to the writers strike." The title game was CBS' highest-rated program since September among young adults, and Saturday's Final Four games "enabled CBS to win a frame in both adults 25-54 and total viewers for the first time since December." For its entire coverage of the tournament, CBS averaged a 5.6/12, down from a 6.1/13 in '07 (DAILY VARIETY, 4/9). USA TODAY's Michael Hiestand notes with Kansas-Memphis drawing 12.1% of HHs Monday night, CBS' tournament average of 5.6% of U.S. HHs is only 2% above the '03 tournament, the "lowest-rated ever as news of the Iraq war's start pre-empted some basketball" (USA TODAY, 4/9). ESPN's Jim Rome: "Good thing we had a great NCAA Championship game (Monday) night to make us forget just how boring the rest of the NCAA Tournament was this year" ("Jim Rome Is Burning,'' ESPN, 4/8).
ONLINE SHINE: CBSSports.com drew 256,060 unique visitors for its online streaming of Saturday’s semifinal games, and 235,394 unique visitors for Monday night’s title game. Final numbers for the entire tournament, which had drawn 4.33 million unique visitors prior to the Final Four games, will be released later this week, and it is not yet known how many of the Saturday and Monday visitors are distinct from those who watched prior portions of the tournament online. This year’s Final Four was the first to be streamed online, and without any historical or relative comparisons or firm network expectations of what might happen, the event likely will be viewed as a success for CBS, even as the traffic numbers greatly trail the 1.7 million unique visitors garnered during the tournament’s opening day March 20 (Eric Fisher, SportsBusiness Journal).
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ESPN's Tennessee-LSU Game Was Highest Rated,
Most Viewed Women's Final Four Game Since '04 |
WOMEN'S RATINGS: Sunday night’s LSU-Tennessee women’s Final Four game on ESPN in the late window delivered a 2.8 coverage area rating (3.6 million viewers), up 16.7% from a 2.4 coverage rating (2.9 million viewers) for Tennessee-North Carolina in the late window last year. The game was the highest-rated and most-viewed women’s Final Four game since a 3.5 coverage rating for Connecticut-Minnesota in ’04. The two women’s semifinal games averaged a 2.5 coverage area rating (3.2 million viewers), up 25.0% from a 2.0 coverage rating last year, and marks the highest-rated Final Four since a 2.5 coverage rating in ’05 (THE DAILY).
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