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April 4, 2008
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Final Nielsen Ratings From Recent Sports Events

The following lists final Nielsen ratings from recent sports events (THE DAILY).

SHOW
DATE
NET
TIME
RAT/SHR
Jeep King of the Mountain Ski
Championship (taped)
3/29
CBS
1:30-2:30pm
0.6/2
"Road to the Final Four"
3/29
CBS
5:00-6:00pm
2.4/6
NCAA: Men's Basketball Tournament:
Regional Finals: UCLA-Xavier
3/29
CBS
6:30-9:00pm
5.2/10
NCAA: Men's Basketball Tournament:
Regional Finals: North Carolina-Louisville
3/29
CBS
9:00-11:00pm
6.5/12
NASCAR Craftsman Truck Series: Kroger 250
3/29
Fox
3:00-6:00pm
1.5/4
USSA Skiing/Snowboard Halfpipe
3/29
NBC
2:00-3:00pm
0.5/1
PGA Tour: Zurich Classic of
New Orleans: Third Round*
3/29
NBC
3:00-6:00pm
1.0/3
"NBA Countdown"
3/30
ABC
12:30-1:00pm
1.1/-
NBA: Rockets-Spurs
3/30
ABC
1:00-3:30pm
1.3/-
Monster Energy AMA Supercross:
Toronto (taped)
3/30
CBS
12:00-1:00pm
0.8/2
Jeep King of the Mountain
Snowboard Championship (taped)
3/30
CBS
1:00-2:00pm
1.0/3
NCAA: Men's Basketball Tournament:
Regional Finals: Memphis-Texas
3/30
CBS
2:00-4:55pm
5.1/12
NCAA: Men's Basketball Tournament:
Regional Finals: Kansas-Davidson
3/30
CBS
4:55-7:17pm
8.7/17
NASCAR Sprint Cup:
Goody's Cool Orange 500
3/30
Fox
2:00-6:00pm
5.3/12
NHL: Rangers-Penguins
3/30
NBC
12:30-3:00pm
0.7/2
PGA Tour: Zurich Classic of
New Orleans: Final Round*
3/30
NBC
3:00-6:30pm
1.6/3

NOTE: * = rain delayed end of third round on Saturday. End of third round and final round played on Sunday.

SHOW
DATE
NET
TIME
U.S. AREA
COV. AREA
VIEWERS (000)
NBA: Celtics-Rockets
3/18
TNT
9:40pm-12:16am
1.7
1.9
1,869
NCAA: Men's Basketball Tournament: Opening Round Game: Coppin State-Mount St. Mary's
3/18
ESPN
7:30-9:45pm
1.0
1.1
1,435
NBA: Pistons-Cavaliers
3/19
ESPN
8:05-10:26pm
1.1
1.3
1,482
NBA: Warriors-Clippers
3/19
ESPN
10:26pm-1:06am
0.9
1.0
1,099
NBA: Celtics-Mavericks
3/20
TNT
8:14-10:53pm
1.1
1.3
1,556
NBA: Lakers-Jazz
3/20
TNT
10:53pm-1:23am
1.1
1.2
1,552
NASCAR Nationwide Series: Pepsi 300
3/22
ESPN
3:00-5:34pm
1.1
1.3
1,591
NBA: Pistons-Wizards
3/23
ESPN
8:01-10:30pm
0.9
1.1
1,242

MLB OPENERS: YES Network's telecast of Blue Jays-Yankees Tuesday night, the Yankees' home opener, generated a 7.4 HH rating (766,000 viewers) in the N.Y. market, making it the second-highest rated and second-most watched Yankees season-opening telecast on either broadcast or cable since at least '95. The '05 season-opening telecast on YES pulled an 11.6 HH rating with 1.2 million viewers (YES). TSN drew 437,000 viewers for the game, marking the net's largest audience for a Blue Jays opener in 11 years (Toronto GLOBE & MAIL, 4/4)….Monday's Nationals-Phillies home opener in Philadelphia attracted a record TV audience on KYW-CBS with a 9.1/19 HH rating, representing 269,000 HHs (PHILADELPHIA DAILY NEWS, 4/2).

HOT ICE: Tuesday night's Hurricanes-Capitals game earned a 1.6 HH Nielsen rating on CSN Mid-Atlantic, the highest-rated Capitals game of the season and highest-rated game since the NHL lockout. The game rated higher in the DC market than alternate programming on ESPN, ESPN2, Versus and MASN. The game also received a 1.9 HH rating in the male 18-49 demo (Comcast). CSN Mid-Atlantic's ratings for Capitals games also are up 50% year-over-year, while ratings for Capitals games on Versus this season are up 150% in the DC market, with national viewership for those games up 100% (CABLEFAX DAILY, 4/4)….Wednesday night's Bruins-Devils game on NESN earned a 3.1 HH rating, better than the Celtics game on CSN New England and ESPN combined (BOSTON GLOBE, 4/4).

OLD COLLEGE TRY: Fox stayed on top in primetime last week, but CBS ranked second thanks to its coverage of the NCAA men's basketball tournament. While Fox prevailed in the adults 18-49 demo for the 12th straight week with a 3.7/10 rating, CBS finished second with a 3.1/9, followed by ABC (2.6/7), NBC (2.3/6) and Univision (1.6/4). CBS' primetime basketball coverage last Thursday drew a 3.9/10 in the adults 18-49 demo, with Friday night earning a 3.2/11, and Saturday earning a 3.7/12, which were all on par with the same week last year. CBS won primetime on Friday and Saturday in the demo, but finished second on Thursday (VARIETY.com, 4/2).

NEED FOR SPEED: Speed's NASCAR Sprint Cup Series pre-race show "NASCAR RaceDay Built by the Home Depot" is off to the best start in the show's three-year history, up 12% in coverage area ratings from a year ago. Last weekend's show from Martinsville earned a 1.32 coverage area rating, up 45% from a 0.91 rating last year (Speed).


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