SportsBusiness Daily — Sports Business Resources — your sports business news and information source. Learn More
Advanced
Home About Us Advertise With Us Marketplace/Classifieds College & University Program Subscribe/Trial My Account

Friday
April 4, 2008
Print This Issue


 
MOST VIEWED STORIES
  1. Bears Deny Rift With NBC
  2. Bills Owner Prepared To Make Big Changes
  3. San Diego State AD Jeff Schemmel Resigns
  4. MLS Commish Sits For Wide-Ranging Q&A
  5. Filings Show Coyotes Lost $5M In Oct.
View the top 20 stories
 
Recent Issues
Sponsorships, Advertising & Marketing

Bum Rush: Cottonelle Hoping Promo Results In Lap 100 Stretch

 
Cottonelle at this weekend's NASCAR Sprint Cup and Nationwide series races at Texas Motor Speedway (TMS) plans to "ask fans ... to stand up for the Lap 100 stretch," according to Michael Smith of SPORTSBUSINESS JOURNAL. Cottonelle, which in January introduced the slogan "Be kind to your behind," will distribute "several thousand seat cushions with 'Lap 100 stretch' messaging" at TMS. Cottonelle Associate Brand Manager Kelly Stephenson: "We're going to encourage fans to stretch out and give their behinds the comfort it deserves. Hopefully, it will be the start of something new." Smith notes the track assisted Cottonelle in producing an ad "exclusively for the Jumbotron video screens at the track." Industry analysts estimated that Cottonelle's spend on the promotion is "in the low six figures." Taylor is handling Cottonelle's PR and activation around the promotion (SPORTSBUSINESS JOURNAL, 3/31 issue). In Charlotte, David Poole wondered if it is a "good plan to give race fans something they can throw an appreciable distance," and noted if fans "want to stand on Lap 100 they should realize that it comes when the scoreboard shows 99 laps complete" (CHARLOTTE OBSERVER, 4/3).

Print This Article

Get A Free Trial To SportsBusiness Daily

Reader Comments

To post comments on this article, log in or register for a free trial.

Related Stories By Company Related Stories By Sport
Jimmie Johnson Falling Short With Fans
November 20, 2009 : SportsBusiness Daily

Power To Compete In IndyCar Full-Time In '10
November 20, 2009 : SportsBusiness Daily

Mercedes' Brawn Takeover A No-Brainer
November 17, 2009 : SportsBusiness Daily

Ashley Force Hood Becoming Big Brand
November 17, 2009 : SportsBusiness Daily

Wheels & Deals
November 16, 2009 : SportsBusiness Daily

ALSO IN THIS SECTION


Go To Sports Media

A Publication of Street & Smith's Sports Group.
Use of and/or registration on any portion of this site constitutes acceptance of our User Agreement (REVISED 2009-06-23) and Privacy Policy (REVISED 2009-06-23).

© 2009 Street & Smith's Sports Group and its licensors. All rights reserved.
The material on this site may not be reproduced, distributed, transmitted, cached or otherwise used, except with the prior written permission of Street & Smith's Sports Group.